On this episode, host Harry Drajpuch is joined by Ashley Zager, Senior Director of Operations at Siddhi Capital, to talk about the intricacies of efficient order fulfillment and successful warehouse management.

Ashley says that while customization and unique packaging experiences are desirable, over-customization can lead to operational complexities. Streamlining packaging options and utilizing repeatable solutions not only ensures a consistent unboxing experience but also optimizes efficiency and cost savings.

She shares a success story where she saved a brand $10,000 per week by strategically mixing carriers and methods of shipping, taking advantage of shared contracts with the fulfillment center.

It’s important to align technology and processes with the fulfillment center's operations. By understanding the warehouse's workflow and integrating technology that aligns with it, brands can expedite order processing, minimize errors and improve overall operational efficiency.

Ashley believes in collaboration, data-driven decision-making, and she always considers the holistic impact of sustainability initiatives. Working in tandem with the fulfillment center and using technology to bridge the gap between marketing and operations can lead to smoother operations, cost savings and a better customer experience.

Resources mentioned:

Ashley Zager - https://www.linkedin.com/in/aezager/

Siddhi Capital - https://www.linkedin.com/company/siddhi-capital/about/

Siddhi Capital | Website - https://www.siddhicapital.co/

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