IN this episode of Strategic Storytelling, we explore why your real, everyday stories—not dramatic or overly polished ones—are often the most powerful for your content.

As an example, I talk about ]how comedian Loni Love stayed true to her voice despite pressure to "play a character," and how that lesson applies directly to your brand storytelling.

If you've ever been told your story isn’t “exciting” enough, or you're not being "vulnerable" enough, this episode is for you.

You will learn...

• Why “authentic storytelling” doesn’t mean airing all your struggles
  
  

• The danger of following cookie-cutter storytelling advice
  
  

• What Loni Love’s comedy journey reveals about audience connection
  
  

• Why the best content starts with your actual experience—no exaggeration needed
  
  

• How to spot the right advice (and ignore what doesn’t feel right)
  
  

Links and Resources:

• Book Mentioned: I Tried to Change So You Don’t Have To by Loni Love
  
  

Want help developing your unique voice and content strategy?
Book a consultation: https://cathygoodwin.com

Struggling to find the right words for your marketing? In this episode, we unpack why your business story isn’t just relatable — it’s a strategic treasure trove!

You’ll discover how storytelling becomes a diagnostic tool to uncover your most powerful marketing message.

Whether you're a coach, freelancer, or creative entrepreneur, your story already holds the key to your branding, positioning, and message.

We'll explore three story types that reveal your value proposition, brand positioning, and unique angle.. The breakthrough is in the story you've already experienced.

You will learn…

...What is an aha moment and how it can help your strategy...The 3 types of stories that can give you new insights into branding and positioning (including that don’t depend on your personal journey)

...How real-world business owners used stories to develop their strategy (and in some cases, transform their businesses)

You can also download a workbook to create your own path from story to strategy. Currently free when you click here.

I can also work with you one-to-one to take your own story on the journey to finding a new business model and a new strategy. Click here.

Reach out to me with your story! I'll give you a quick answer.

Don't forget to rate and review this episode, preferably at Apple or Spotify. that' how we grow.

A lot of solopreneur marketing challenges become easier with a story -- and with knowing the clients' backstory.

In this episode, we’re tackling a challenge many solopreneur service providers face: how to sell when your offer seems “non-essential” or even frivolous.

From personal shopping to manicures, pantry organizing to lighting setups — these services are often dismissed as luxuries. But as the backstories reveal, the real value often lies beneath the surface.

You will learn ...

... many non-essential services can be critical when you understand why people buy

... how to uncover the emotional backstories that drive buying decisions

... how to position your offer as a solution to deep, often unspoken needs.

You’ll hear real-world examples of frivolous products that become "must haves" when you learn why they're purchased.

If you're a coach, consultant, or creative struggling to articulate your value, this episode will show you how to connect with your audience where it matters most — at the story behind the need.

Please leave a review at Apple and/or Spotify. That's how we grow!

Want to learn more about backstories: I have a free guide you can download here.