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Strategic Marketing Impact - Angelo Ponzi

Strategic Marketing Impact - Angelo Ponzi

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 Craft President/Founder Angelo Ponzi shows how the sales and marketing relationship is a critical driver of long term success for any business. Stop treating them like warring tribes. They are relay runners, not rivals. Internal data is your gold, but most companies are sitting on powerful insights they never know they have. Fixing your communication breakdowns is a great place to start. If your accounting team can't explain your value proposition, you've failed. "Be curious. Ask questions. Don't make assumptions." How many departments in your company could accurately describe what you actually do and why it matters? If the answer is "just a few," you're not building a business - you're managing expensive chaos.
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