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In this solo episode, host Ben Maynard explores a shift in thinking that many coaches and leaders need to make: moving away from trying to fix teams and instead focusing on coaching for meaning. If you're involved in organisational change—whether as a product leader, agile coach, or transformation lead—this episode offers practical insight into why team-level improvements often fall short.

Using the story of Jack Phillips, the Titanic's senior radio operator, Ben reflects on what it means to act with purpose during moments of change. He draws a parallel to the challenges many organisations face today—where activity can mask the absence of genuine progress.

Ben shares three practical ways to reframe your approach to coaching and leading, helping you connect the day-to-day work of teams with a broader, more meaningful narrative that supports long-term impact.

🧠 What You’ll Learn

• Why team-level coaching doesn’t always lead to meaningful outcomes
• How to work with leaders to define and communicate purpose
• What to listen for when transformation feels stuck or misaligned
• The risks of focusing on output over organisational clarity
• Three practices for helping people reconnect with why their work matters

💥 Key Takeaways

• “Fixing a team is like fixing a leaking tap on the Titanic.”
• Meaning Drives Engagement
• Clarity Before Change

🎯 Who This Is For

• Agile and product coaches looking to expand their impact beyond teams
• Leaders seeking to create more coherence across strategy and delivery
• Transformation leads working to align change efforts with real business value
• Product professionals who want to anchor work in something more than backlog items

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

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