Stop Searching for the Magical Ad Strategy
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Stop Searching for the Magical Ad Strategy
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About this listen
Advertisers get stuck chasing magical strategies, complex testing methods, and guru tricks when their ads aren't working. Jon explains why these targeting strategies and intricate campaign structures are pointless distractions, and what you should focus on instead.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.