Erik Christiansen is the Co-founder and CEO of Justuno, a conversion optimization SaaS platform. With over 20 years of experience in e-commerce and tech, he specializes in sustainable growth and product development. Before co-founding Justuno, Erik scaled Sierra Snowboard from $0 to over $20 million in annual revenue.

Many website visitors leave without purchasing, and abandoned carts represent millions in lost revenue for e-commerce brands. Even as traffic and ad spend grow, conversion rates often stagnate, and customer acquisition costs continue to rise. How can online retailers capture more value from existing website traffic?

According to e-commerce expert and entrepreneur Erik Christiansen, improving on-site conversions can unlock immediate revenue gains. His three-step revenue approach, which includes capturing, identifying, and converting leads, prioritizes real-time engagement, visitor segmentation, and actionable promotions. Additionally, techniques like cart abandonment campaigns, shopper preference pop-ups, and high-quality SMS collections boost conversions and strengthen margins by maximizing the lifetime value of each visitor.

In this week’s episode of the Up Arrow Podcast, William Harris chats with Erik Christiansen, Co-founder and CEO of Justuno, about driving revenue through smarter on-site conversions. Erik also discusses creative cart abandonment strategies, the difference between vanity metrics and meaningful KPIs, and why hands-on entrepreneurship builds resilience.