Steven Bartlett: Vodafone Deal, Asia Tour, and the Future of Business
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Steven Bartlett: Vodafone Deal, Asia Tour, and the Future of Business
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About this listen
Steven Bartlett’s week has been a flurry of multimedia headlines, major partnerships, and a hint of globe-trotting stardom as his business empire continues to evolve. Vodafone Business just launched a flagship social-first video series in partnership with Steven’s FlightStory Studio, targeting the UK’s 5.5 million small and medium-sized businesses. Promoted as Vodafone’s answer to the changing tides of digital engagement, this campaign is set to saturate TikTok, YouTube, Instagram, and Facebook with short-form episodes on creativity, AI, and e-commerce—essentially giving SMEs the kind of expert digital playbook Steven is famous for. According to Mobile News and Marketing Week, this marks a significant moment for Vodafone, distancing itself from traditional advertising in a bid to capture an under-tapped market where Steven’s blueprint, honed on The Diary of a CEO, is being put to use for an external brand for the first time. FlightStory’s Chief Revenue Officer called it “unlike anything we’ve done before,” and the partnership puts Steven squarely in the driver’s seat as Vodafone’s Digital SoS ambassador.
On the touring front, Steven is headlining his debut Asia speaking tour this September, booked for packed auditoriums from Singapore to Jakarta with sponsorship from Shopify and Curious. This live tour is not just a string of lectures; it comes with audience Q&A, premium merch packages, and exclusive meet-and-greet experiences, echoing his jetset transformation since moving to Los Angeles earlier this year, as profiled in Tatler Asia’s in-depth recent feature. He’s candid about the extreme discipline, sleep routines, and bullish decision-making powering his next moves—hinting that his biggest bets could soon be offline, and noting that he’s fielding the kind of investment decisions that include “SpaceX or MrBeast or this AI company or health product.”
Meanwhile, Bartlett’s presence on Instagram remains robust. The Diary of a CEO account teased timely content on AI and job security this week, while fan engagement posts continue popping up, amplifying his reach with a digital-native audience. In business press, Entrepreneur UK cited Steven’s recent investments and insights on reinventing hiring, notably his involvement with Chapter 2, a recruitment platform challenging old models with a data-driven focus on culture and process—again signaling Bartlett’s knack for both thought leadership and tactical change.
As always, his recent recognition on the TIME100 Creators List cements a longer-term influence. While there are no fresh controversies, reminders linger about past advertising violations related to podcast sponsorship, which he’s openly addressed. For now, his focus is on scaling impact, inspiring SMEs, and amplifying his globally recognized brand across platforms and continents.
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