Steve Harrison: Brutal Lessons from the Creative Legend Who Invented Brand Response Advertising
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Steve Harrison: Brutal Lessons from the Creative Legend Who Invented Brand Response Advertising
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About this listen
Legendary adman and author Steve Harrison joins Genius Scouts to explore the art and ethics of advertising. From founding the discipline of brand response to his years at Ogilvy and beyond, Steve shares why creativity must sell—and why most modern marketing has lost its way.
We cover everything from the influence of Howard Gossage and David Ogilvy, to personal branding, purpose-driven advertising, and the eternal battle between salesmanship and showmanship. A must-listen for anyone who believes advertising can be both effective and meaningful.
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