Steps to Sold: The Ultimate Business Sale Podcast cover art

Steps to Sold: The Ultimate Business Sale Podcast

Steps to Sold: The Ultimate Business Sale Podcast

By: Chris Sater & Brandon Bourgeois
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About this listen

Steps to Sold Podcast is your go-to resource for expert insights on buying and selling businesses. Hosted by experienced business brokers Chris Sater and Brandon Bourgeois of Sunbelt Business Brokers of Louisiana, this podcast provides actionable advice, industry trends, and behind-the-scenes strategies to help business owners successfully navigate the sales process.


Each episode will cover essential topics such as business valuation, preparing for a sale, finding the right buyer, deal structuring, and avoiding common pitfalls. Whether you're a business owner looking to sell, an entrepreneur seeking opportunities, or just curious about the world of business transactions, Steps to Sold will equip you with the knowledge you need to make informed decisions. Tune in for real-world experiences, expert guidance, and valuable tips to maximize your business's value and ensure a smooth transition to the next chapter.

© 2025 Steps to Sold: The Ultimate Business Sale Podcast
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Episodes
  • The Deal Behind the Deal: What You’re Really Agreeing to With a Seller Note
    May 22 2025

    Summary
    In this conversation, Brandon Bourgeois and Chris Sater delve into the intricacies of seller financing, emphasizing its importance in business acquisitions. They discuss the role of seller notes, how to structure them effectively, and the ongoing relationship between buyers and sellers post-sale. The conversation also addresses common misconceptions about seller financing and the legal considerations that must be taken into account to protect both parties involved in the transaction. In this episode, Brandon Bourgeois and Chris Sater delve into the intricacies of seller financing, emphasizing the importance of personal guarantees, the risks associated with seller notes, and the necessity of clear communication between buyers and sellers. They discuss the emotional and financial implications of seller financing, the need for structured agreements, and the potential alternatives to seller financing. The conversation highlights the significance of building relationships and understanding the unique needs of different industries when it comes to financing business transactions.

    Takeaways
    Seller financing is an underrated tool for closing deals.
    The relationship between buyer and seller continues post-closing with seller notes.
    Understanding the mechanics of a seller note is crucial for both parties.
    Seller financing can bridge the gap between business valuation and lender requirements.
    Buyers should be aware of the debt service obligations associated with seller notes.
    Structuring seller financing properly can prevent cash flow issues later on.
    Sellers often have misconceptions about the necessity of seller financing.
    The standby period in seller financing is essential for buyer stability.
    Legal structures, such as personal guarantees, are important in seller financing.
    Communication and trust between buyers and sellers are key to successful transactions. Personal guarantees show commitment from the buyer.
    Sellers must be prepared for potential losses on seller notes.
    Clear communication is essential in seller financing agreements.
    Seller financing does not equate to free labor from the seller.
    Building a relationship with the seller is crucial for success.
    Sellers should not expect the same rates as traditional financing.
    Payment terms should be clearly defined in the LOI.
    Not every deal requires seller financing; alternatives exist.
    Certain industries may necessitate seller financing due to customer relationships.
    A seller note is a promise that extends beyond the closing table.

    Chapters
    00:00 Introduction to Seller Financing
    03:02 Understanding Seller Notes
    06:09 Structuring Seller Financing
    09:00 Post-Sale Responsibilities and Relationships
    12:01 Common Misconceptions about Seller Financing
    14:59 Legal Considerations in Seller Financing
    19:54 The Importance of Personal Guarantees
    21:16 Understanding Seller Notes and Risks
    23:52 Building Relationships in Seller Financing
    25:50 Navigating Seller Financing Rates
    27:03 Clarifying Payment Terms in Agreements
    29:43 The Role of Seller Financing in Business Transactions
    31:40 Evaluating the Need for Seller Financing
    33:38 Alternatives to Seller Financing
    35:21 Industry-Specific Considerations for Seller Financing
    37:22 The Promise of Seller Notes and Reasonable Terms

    Keywords
    seller financing, seller notes, business acquisition, deal structure, post-closing relationship, misconceptions, legal considerations, SBA loans, buyer-seller relationship, financing options, seller financing, personal guarantees, seller notes, business transactions, payment terms, industry considerations, buyer-seller relationships, financing rates, escrow alternatives, business brokers

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    40 mins
  • Negotiation Strategies That Close More Deals – How to Handle Tough Negotiations
    May 8 2025

    Summary
    In this episode of the Steps to Sold podcast, Brandon Bourgeois and Chris Sater delve into the intricacies of negotiation strategies in business sales. They discuss the emotional dynamics involved, the common pitfalls that can derail deals, and the importance of building trust and relationships between buyers and sellers. The conversation emphasizes the need for preparation, understanding motivations, and knowing when to walk away from a deal. Through anecdotes and insights, they provide valuable guidance for navigating the complex world of business negotiations. In this conversation, Brandon Bourgeois and Chris Sater discuss effective negotiation strategies for business acquisitions. They emphasize the importance of listening to sellers, offering options instead of ultimatums, and the critical role of the Letter of Intent (LOI) in setting the tone for negotiations. The speakers also explore creative solutions for overcoming obstacles in negotiations, the necessity of having the right team in place, and the significance of timing in decision-making. They conclude with key takeaways for successful negotiations and the importance of being open and adaptable in the process.

    Takeaways

    • Negotiation is an art that requires preparation and strategy.
    • Emotions play a significant role in business negotiations.
    • Understanding the seller's perspective is crucial for buyers.
    • Small details can lead to major deal breakers.
    • Building trust is essential for successful negotiations.
    • Buyers and sellers should be open to flexible transition timelines.
    • Preparation includes both financial and mental readiness.
    • Negotiators should have multiple strategies to achieve their goals.
    • Ego can hinder the negotiation process and lead to conflicts.
    • Developing a relationship can enhance the likelihood of a successful deal. Listening to the seller is crucial for understanding their mindset.
    • Offering options creates a sense of control for the seller.
    • The LOI is a critical document that sets the tone for negotiations.
    • Creative solutions can help overcome obstacles in negotiations.
    • Having the right team is essential for successful negotiations.
    • Timing is important; take time to consider responses.
    • Be willing to walk away if terms are not favorable.
    • Trust your broker's expertise in negotiations.
    • Be open to different options to achieve the best deal.
    • Building relationships is key to successful negotiations.


    Chapters

    00:00 The Art of Negotiation in Business Sales

    03:07 Understanding Emotional Dynamics in Negotiations

    06:01 Common Pitfalls and Conflict in Business Deals

    08:56 The Importance of Trust and Relationship Building

    12:04 Navigating Financing and Seller Expectations

    15:00 The Mindset of a Skilled Negotiator

    17:45 Knowing When to Walk Away from a Deal

    26:18 Practical Negotiation Strategies

    28:15 Offering Options, Not Ultimatums

    30:53 The Importance of the LOI

    36:04 Creative Solutions in Stuck Negotiations

    40:45 The Right Team for Negotiations

    43:50 The Importance of Timing in Negotiations

    48:57 Final Takeaways and Closing Thoughts


    Keywords
    negotiation strategies, business sales, emotional dynamics, trust, relationship building, common pitfalls, financing, seller expectations, skilled negotiator, walk away, negotiation strategies, LOI, deal making, buyer-seller relationship, business acquisition, negotiation tactics, seller financing, creative solutions, negotiation team, timing in negotiations

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    51 mins
  • What Good Buyers Do Differently with Special Guest George Wellmer
    May 1 2025

    Summary

    In this episode of the Step to Sold podcast, Brandon Bourgeois and Chris Sater engage with George Welmer, founder and CEO of Tupelo, to explore the intricacies of buying businesses. They discuss the challenges buyers face in a competitive market, the importance of understanding the market landscape, and the steps buyers should take to prepare for inquiries. The conversation highlights the significance of crafting effective inquiries, recognizing red flags in buyer behavior, and navigating the due diligence process. Additionally, they delve into the realities of business valuation and the necessity of financial preparedness for prospective buyers. In this conversation, Brandon Bourgeois, George Wellmer, and Chris Sater discuss the intricacies of business sales, focusing on the importance of data rooms for confidentiality, effective communication between buyers and sellers, and the common misconceptions surrounding business acquisitions. They emphasize the need for buyers to conduct thorough due diligence, build relationships, and understand the risks involved in purchasing a business. The discussion also touches on the significance of well-prepared business listings and the realities of financing a business acquisition.

    Takeaways

    Buyers must understand the market before making inquiries.

    Crafting a personalized inquiry can set buyers apart.

    Financial preparedness is crucial for serious buyers.

    Generic inquiries often signal a lack of genuine interest.

    Understanding business valuation is key to negotiations.

    Buyers should avoid analysis paralysis during due diligence.

    The quality of financial statements varies in small business transactions.

    A buyer profile can streamline the inquiry process.

    Pre-qualification for loans can enhance buyer credibility.

    Buyers should focus on industries where they can add value. Data rooms are essential for maintaining confidentiality in sales.

    Buyers should do their homework before engaging with sellers.

    In-depth questions from buyers indicate serious interest.

    Building relationships is crucial in buyer-seller interactions.

    Buyers should avoid overwhelming sellers with questions.

    Misleading narratives about no-money-down deals are common.

    Understanding financial metrics is vital for buyers.

    Buyers should be cautious of listings that seem too good to be true.

    A well-prepared listing indicates a serious business opportunity.

    Buyers need to be aware of the risks involved in business acquisitions.

    Chapters

    00:00 Understanding the Buyer Landscape

    03:00 Preparing to Inquire: Key Steps for Buyers

    06:04 Crafting Effective Inquiries: The Importance of Buyer Profiles

    09:02 Red Flags in Buyer Behavior

    12:10 Navigating Due Diligence: Common Pitfalls

    15:06 Valuation Realities: Understanding Market Expectations

    18:11 The Role of Financial Preparedness in Buying Businesses

    24:47 The Importance of Data Rooms in Confidential Sales

    32:18 Effective Buyer-Seller Interactions

    40:42 Navigating Misleading Business Acquisition Narratives

    Keywords

    business buying, buyer profiles, due diligence, market understanding, business valuation, SBA loans, buyer behavior, business brokers, M&A transactions, financial preparedness, data rooms, business sales, buyer-seller interactions, business acquisition, financial due diligence, broker insights, search funds, business listings, buyer profiles, market conditions

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    50 mins

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