Staying Cutting Edge: AI Augmentation for Marketing Leaders
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Staying Cutting Edge: AI Augmentation for Marketing Leaders
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About this listen
In this episode, we tackle the crucial challenge of staying cutting-edge as a marketing leader in the age of AI. I'm joined by ZaK Morris, an expert with a unique blend of enterprise technology and artistic insight.
ZaK unpacks the misconception that AI is about replacement, emphasizing its true power in augmentation – enabling you to amplify your abilities and opening doors to new creative possibilities. He'll guide you through understanding the AI landscape, distinguishing between "workbenches," "Swiss Army knives" (frontier models like ChatGPT, Claude, Gemini), and "scalpel" tools for specific tasks.
Discover how to overcome digital overwhelm, cultivate curiosity, and harness the magic of "conversational composition" to prototype and deploy solutions with natural language. We dive into the practical power of custom instructions in AI tools, transforming a "saltine cracker" experience into a personalized, consistent, and highly effective workflow that truly complements your unique style. If you're ready to embrace AI to enhance your capabilities and move from intention to functional reality, this episode is for you.