Trigger Words To Show a Value Proposition

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Investors look for the startup's value proposition to make an investment decision.

In pitching, investors use these trigger words to show a value proposition:

High growth.

Note the growth rate of the company and the speed at which things happen in the startup.

Scalability.

Show how the business model and the virality of the product position the company to scale.

Traction.

Show the current revenue run rate and how it is increasing.

Track record.

Show the team’s track record in starting, growing, and exiting businesses.

Pain point.

Show how the product is a painkiller and not just a vitamin.

Disruption.

Show how the company is disrupting the industry with new technology or business models.

Inflection point.

Show how the growth story has hit an inflection point and is trending higher.

Milestone.

Show how the growth of the business has reached a milestone event, triggering the fundraiser.

Use these trigger words to show a value proposition.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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