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Special Guest - The Reason You Know About Liquid Death Is This Guy.

Special Guest - The Reason You Know About Liquid Death Is This Guy.

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Episode 144 - Special Guest - The Reason You Know About Liquid Death Is This Guy.

When Matt had the surprise chance to sit down and chat surfing and action sports industry with Oli Russel-Cowan, he had to jump at the opportunity.

Oli is a titan in the Brand building, event hosting, marketing genius that has led global brands and products to heights that can't be second guessed.

In his time working in publications and events, Oli got exposure to the action sports world, athletes and the wild side of sports. We discuss the chances social media has made, some wild stories and what we see might happen in the future.

As the board geek he is Matt chats about Oli's quiver, where he surfs and more too!

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