Episode Summary

In this episode, Steve and Vince talk with industry-leading entertainment marketing executive Denise Parkinson.

Denise is an industry expert in all aspects of entertainment marketing and is currently the Vice President of Business Development at Allied Global Marketing, a full-service marketing agency working with the world's largest entertainment and filmmaking brands.

Using Denise’s latest summer blockbuster campaigns as their foundation (like Superman!), they explore topics such as how marketing has evolved from grassroots to digital-first strategies, what indie filmmakers can learn from blockbuster campaigns like Barbie and F1, and actionable takeaways for independent filmmakers, including early-stage marketing, B2B assets, and festival strategies.

As a reminder, if you're enjoying this podcast, feel free to follow us on Apple Podcasts and Instagram @filmmakerandfanspodcast.

Series Overview

The Filmmaker and Fan’s Podcast is a podcast for film lovers and creatives, where film school meets fandom.

Episodes are designed around core conversations with Steven Bernstein, award-winning filmmaker (Monster, Kicking and Screaming, Waterboy, The Wood), and Vince Grimes, executive producer and former head of creative media at Google...and mega film fan.

Episodes include deep-dive conversations between Steve and Vince into the heart of cinema and creativity, special guest interviews with creatives from every level of the independent and studio filmmaking world, and live workshops with independent and aspiring filmmakers.

New episodes are published every Friday.

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