Delivering commercial outcomes is one of the reasons we have conversations - whether it’s one-on-one or at scale through panels, keynotes, webinars or on podcasts. But so often we focus so much on giving value, we forget to actually move our listeners along the customer journey - towards a commercial outcome.

In this episode I’m sharing my thoughts on how to be of service, be friendly and build rapport AND drive commercial outcomes in all your conversations.

Listen in to hear:

• The power of clarifying your strategic intent before any conversation

• Why you want to consider your call to action before you start speaking

• How to seed the next steps throughout your conversations and presentation

• How to align speaking engagements, such as panels, conference presentations or even podcast guesting with your strategic goals

• How to move your listener closer to a sales outcome, without being pushy or salesy

Join my Storytelling SpeakEASY on Friday 27 March - register now

As me questions about this episode on Instagram

Help more diverse voices be heard in the conversations that matter - subscribe, rate or follow this podcast, or leave a comment, a review or share.

Gravitas - we know it when we see it, but how do we develop it for ourselves?

In this week’s episode I’m exploring what gravitas is, what it’s NOT and how you can develop it for yourself, NOW (without any more experience, knowledge or expertise).

Listen in to hear:

• The true essence of gravitas (and how you’re probably closer than you think to having it)

• The things we do that undermine our gravitas, that you can fix more easily than you think

• How to use stories from your past experiences to bring more gravitas and presence to your conversations

• How my ‘brag bag’ framework can be used to develop gravitas (brag bag stories are the gift that keep on giving!)

• How I embody gravitas without sounding braggy

SpeakEASY - Storytelling - register now for my free Storytelling SpeakEASY session to practice your gravitas-giving-brag-bag-stories

Got a question you’d like me to answer? Ask away on Instagram

And please, help me help more diverse voices to be heard in the conversations that matter. Subscribe, share, rate this podcast, or leave a review or comment.

Gabrielle Dolan is a keynote speaker and author who teaches leaders the art and skill of strategic storytelling, teaching them to communicate more effectively with stories.

In her recent book, Story Intelligence. The Craft of Authentic Storytelling, Made Smarter with AI, Gabrielle explores how we can stay authentic while using AI to tell better stories to boost our credibility, lead change and make an impact.

Listen in to hear:

• The core elements of effective storytelling and why storytelling is a skill that anyone can learn

• Gabrielle’s concept of ‘story intelligence’, and how you can use storytelling to enhance leadership and your influence

• The mistakes people make when it comes to finding, overlooking and telling their stories (not to mention, inauthentic fabrications)

• How to use and balance AI tools with your authentic voice, and practical ways to use AI as a storytelling coach

• Why authentic stories are increasingly important in world of declining trust

Register Now for my Storytelling SpeakEASY on March 27

-----Buy Gabrielle’s book, Story Intelligence. The Craft of Authentic Storytelling, Made Smarter with AI on Amazon or Booktopia

Connect with Gabrielle on LinkedIn

And please, help me help more diverse voices be heard in the conversations that matter. Subscribe to, follow or rate this podcast, leave a review or comment or simply share on social media.

A key form of professional influence is speaking up, and being heard, in meetings with senior leaders. That might be really daunting, or, you’ve struggled with knowing saying the right things to get people nodding in understanding.

Having been in this situation myself, and then sitting in senior leadership roles, I’ve seen and worked through these communication challenges from all angles, and I’m sharing my top tips for being heard in meetings with senior leaders.

Listen in to hear:

• What senior leaders REALLY need when they’re receiving information by firehose from multiple sources

• How to summarise your details into top-level information that adds value

• Why focussing on the essence of what you want to say, rather than your words, will save you

• Why getting upset that someone else repeats our idea and gets the credit is NOT necessarily a bad thing (even if it’s frustrating)

• How to be seen as a meaningful contributor, and not just adding more noise

Want a FREE Confident Communication Coaching Session with me? Book here

(https://tidycal.com/cat-matson/confident-communication-coaching-session)

Other Episodes mentioned

177 - Sales Conversations That Feel Fabulous

https://spotifycreators-web.app.link/e/OThTmqIsMZb

Please help me equip more humble leaders with the confidence to contribute to the conversations that matter. Rate, review and follow this podcast, wherever you’re listening

Got a question? Ask away on instagram - https://www.instagram.com/catmatson/

If I had a dollar for every time someone told me they want to speak more concisely …

Sure, there’s value in getting to the point, but concise isn’t as necessary as we think it is.

And, if you are being concise, how do you do it in a way that doesn’t come across as cold, abrupt or uncaring?

Listen in to hear

• The distinction between concise and effective communication

• How you can still get to the point without being abrupt

• My ‘speak to your full stops’ technique for minimising the ramble

• Why understanding where you’re listener is at is a powerful way to narrow your message

• The extraordinary power of intentional communication

Want a FREE Confident Communication Coaching Session with me? Book here (https://tidycal.com/cat-matson/confident-communication-coaching-session)

Other Episodes mentioned

177 - Sales conversations that feel fabulous - https://spotifycreators-web.app.link/e/OThTmqIsMZb

Please help me equip more humble leaders with the confidence to contribute to the conversations that matter. Rate, review and follow this podcast, wherever you’re listening

Got a question? Ask away on instagram (https://www.instagram.com/catmatson/)

It’s hard to influence the conversation when you’re not in it.

In this week’s episode of Speaking with Confidence with Cat Matson I’m sharing my thoughts, from my own experience, of how to get a seat at ‘the table’, and, how to influence the conversation even if you’re not directly involved.

Listen in to hear;

• Why we often struggle to get included in the important conversations

• How our default reaction, moral outrage and righteous indignation won’t change a damn thing

• The value of building relationships with the people who ARE at the table

• Why being consistent in our messages is a key part of influencing decisions, and ultimately, getting a seat at the table

• How to create our own tables

Want a FREE Confident Communication Coaching Session with me? You’ll get practical guidance to improve your speaking impact and my listeners will get a fabulous coaching episode. Book here (https://tidycal.com/cat-matson/confident-communication-coaching-session)

Other episodes mentioned

177 Sales Conversations That Feel Fabulous with Caitlin

https://spotifycreators-web.app.link/e/SURwp5uoMZb

You know your stuff. Everything makes sense when you’re thinking it through, or when you write it out.

But when it comes to saying it.

What (the hell) happens?

This is such a common issue experience, I’m revisiting it. Why, despite our intellect, our knowledge, our insights, do the words get stuck between mind and mouth.

Listen in to hear

• How it’s perfectly normal to struggle with expressing your thoughts clearly

• My quick and easy to use tactic to structure your thoughts, and your message

• How you can convey a stack of information without overwhelming your listener

• Why it’s not about the words you use (and what it is, instead)

• How you can establish authority even if you feel like you’re thinking aloud and collecting your thoughts as you go

Want a FREE Confident Communication Coaching Session? Book here - https://tidycal.com/cat-matson/confident-communication-coaching-session

Other episodes mentioned

177 Sales conversations that feel fabulous with Caitlin (this is an example of a Confident Communication Coaching session)

https://open.spotify.com/episode/0zmVqExQE6rQfzOLkSJqk6?si=bD1Je6faRzi5rra_RrdWDw

162 - How To Prepare In Two Minutes

https://open.spotify.com/episode/0GFcvN3qqD4dhyWI47A5H0?si=cd5ea783054440e5

I would SO love it if you could rate, review or follow this podcast to help more people get the boost you’ve received today

Over-explaining and over-talking to establish credibility and authority is such a common challenge … it’s easily in the list of top 5 challenges I hear from my listeners and clients.

In this episode you’ll learn WHY you-over explain, how very normal it is AND how you can establish authority without using too much detail.

Listen in to hear how to:

• distill your knowledge into conclusions and insights, rather than giving all the background information

• use your own experiences to establish authority, so you’re not just giving a random, uninformed opinion

• infer detail and knowledge rather than speak all the detail (and risk overwhelming your listener)

• Inform and influence your listeners, rather than overwhelming them

It might not be too late to join the FREE 7 Day Speaking with Impact Practice Series! Join us here - https://www.impactfulpresenters.com/live-webinar/speaking-with-impact-7daypracticeseries/register

Presence + Impact starts 9 February - join us - https://www.impactfulpresenters.com/courses/presence-impact

Other episodes mentioned:

151 - How To Talk About Yourself without Sounding Too Braggy

https://open.spotify.com/episode/4WjfOXcm90Ta0v3U6F9RLS?si=lwfJ9Ru7QK-FovkD_odIIA

Please rate, review and follow this podcast to help more people like you get the skills and confidence they need to contribute to the conversations that matter