Speak to What Your Audience Actually Wants
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Speak to What Your Audience Actually Wants
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About this listen
Most marketing tells people what to think. The best marketing lets them figure it out — and love you for it. In this episode, we break down how World Gym and David Ogilvy nailed it, and how you can too.
In marketing, most brands tell people what they want them to hear — instead of speaking to what the audience actually cares about. This episode shows you how to flip that.
We break down two brilliant examples: World Gym’s promise of results you can feel, see, and hear, and David Ogilvy’s legendary Rolls-Royce ad where the loudest sound at 60 mph is the ticking of the clock.
Both work because they speak directly to real desires — confidence, attraction, perfection, luxury — without spelling it out. They let the customer connect the dots.
You’ll learn how to uncover what your audience truly wants, translate features into subtle proof, and craft messages that let people feel smart for figuring it out themselves.