In this episode of BAM BizTalk, Angel Garcia sits down with Ty Caffey, the owner of Ski Skeller Sports, to talk about building a thriving outdoor gear business in a place where snow is rare and passion runs deep.

This conversation dives into the unique challenges and creative strategies behind running a seasonal, niche business in West Texas — from managing ski and snowboard inventory to adapting during COVID and connecting with both college students and families. Ty shares what it’s like taking over a 60-year-old brand and building trust across generations while keeping things fun, local, and true to its roots.

Whether you're into outdoor sports, niche retail, or small-town entrepreneurship, this episode delivers practical insights for building a business that lasts.

Topics Covered:

00:00 Intro

02:15 The history of Ski Skeller Sports

06:40 Why a ski shop works in West Texas

10:20 How Ty transitioned into ownership

14:00 Serving seasonal markets and pricing for different customers

18:45 Marketing to both families and college students

22:10 Navigating COVID closures and pivoting strategies

28:35 Wake surfing, snowboarding, and trending gear

32:50 Community involvement and partnerships

37:20 What it takes to revive a legacy brand

40:00 Founders Blend and the power of local connections

Guest: Ty Caffey – Owner, Ski Skeller Sports 🔔 Don’t forget to like, comment, and subscribe for more deep-dive conversations with innovators and entrepreneurs from across Texas.

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