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Sound//Mind

Sound//Mind

By: MassiveMusic
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About this listen

Sound//Mind is a new podcast series from MassiveMusic London diving deep into the intersection of sound and storytelling. Hosted by Music Producer James Goatman and Creative Development Manager Hannah Crawford, this eight-part series features candid conversations with some of the industry’s most visionary directors, exploring how music influences their creative process—from ad campaigns to music videos and longer-form films. Featuring guests like Vaughan Arnell, Sam Taylor, Chris Chuky, Ollie Murray, and Libby Burke Wilde, Sound//Mind taps into the emotional and strategic role of music in visual creativity, offering rare insights into the minds behind the lens.Copyright 2025 MassiveMusic Art Music
Episodes
  • Episode 8: Tajana Tokyo | Apple, Beyoncé, and communicating the feeling of movement to music.
    Jul 1 2025

    For our final episode of season 1, we sit down with Tajana Tokyo. A visionary director who first toured the world as a dancer for iconic performers including Beyoncé and Janelle Monáe before turning her hand to directing.

    Her work is characterised by enthralling rhythm and movement, working with brands such as Apple, Amazon, Magners and Coppafeel! to create engaging, movement-led films.

    We spoke with Tajana about how music is the very first ingredient she considers, about landing the perfect cast that can move in the way she envisions, and communicating the visceral language of music and movement through her films. We are truly inspired by her personality and approach.

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    36 mins
  • Episode 7: Juanita Richards | Chanel, capturing community, and creating atmospheres that live on-screen.
    Jun 24 2025

    Juanita Richards is a photographer and director who creates connection with her subjects and within her stories placing intuition, energy, movement and rhythm at the heart of all that she does.

    This deep understanding of the people in her work means that even their movement can tell their stories, which is why music plays a pivotal role in her scene setting, on set, and in the final result, driving the authenticity of the subcultures she heroes in her work.

    We had a real laugh with Juanita - she is one to watch for sure! And her work with Chanel, Nike and Nowness is just the start of her story.

    Thanks Juanita for joining us!

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    33 mins
  • Episode 6: Samuel Taylor | Birkenstock, Fontaines D.C., and chasing after audio/visual magic.
    Jun 17 2025

    Rooted in music and shaped by a bold directing style, Sam Taylor's work reflects a powerful relationship between sound and visual storytelling - evident in his commercial campaigns for Birkenstock, Asics x JD, and Oppo, as well as his music videos for Fontaines D.C. and Grian Chatten.

    In this week's Sound//Mind podcast, Hannah Crawford and James Goatman had a brilliant chat with Sam about how he builds creative synergy with his team and draws inspiration from the ground up.

    Thanks to Sam, Rich and the Spiritland Productions team for bringing this all together, and to Agile Films and KO Collective for the support.

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    32 mins
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