
Sorting the Future: Rikke Bech on Scaling Circular Textile Innovation with NewRetex
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About this listen
Meet the woman who's revolutionizing how we handle textile waste. Rikke Bech, CEO and founder of NewRetex, joins us from her facility in Denmark to reveal how her company has developed groundbreaking automated sorting technology that's changing the economics of textile recycling.
Five years ago, Rikke saw a gap in the textile industry's approach to waste. While brands were talking about sustainability, the infrastructure to actually recycle clothing effectively didn't exist. Textile sorting remained labor-intensive, imprecise, and unprofitable. Drawing inspiration from the food industry's traceability systems and leveraging advanced technology, she created a solution that sorts post-consumer textiles into 31 different material and color categories with unprecedented precision.
What makes NewRetex truly innovative isn't just the technology—it's their business model. Unlike traditional textile collectors who pay for feedstock and try to profit through resale, NewRetex receives payment from municipalities for their sorting services. They've flipped the economics of textile waste while building a comprehensive data collection system that follows materials from collection through recycling.
We explore the entire process: from initial sorting where approximately 15% of items are directed to reuse, through the automated sorting lines that use near-infrared technology, augmented reality, and RGB scanning to identify materials with incredible accuracy. Rikke explains how their system produces recycled fibers that are being transformed into new yarns and garments, with clear traceability that earned them the distinction of becoming the first sorting company in the world to receive GRS certification.
As Extended Producer Responsibility regulations approach in Europe, NewRetex' scalable technology offers a blueprint for how textile waste can be processed globally. The future of fashion is circular, and companies like NewRetex are building the infrastructure to make it possible.
Check out this fascinating conversation about innovation, sustainability, and how one startup is transforming an industry's approach to waste.
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