Social University cover art

Social University

Social University

By: Caryn Terradas
Listen for free

About this listen

Most businesses struggle with social media. This podcast provides information to save you from wasting time and feeling overwhelmed.© 2025 Social University Economics Marketing Marketing & Sales
Episodes
  • Going on Vacation: How to Stay on Track While You Unplug
    Jul 17 2025

    Social media never sleeps—but you should. In this week’s episode, we explore how to step away from your business and still keep your content running smoothly. Whether you're heading out for a long weekend or an extended break, these practical tips will help you unplug without losing momentum.

    In this episode, we cover:
    00:45 Why Digital Detox Is Essential for Creatives and Business Owners
    01:36 Setting Boundaries and Communicating Your Time Away
    02:22 How to Use Autoresponders and Delegate Effectively
    03:30 Turning Off Notifications (Or Deleting Apps Altogether)
    04:47 Tips for Avoiding Burnout and Staying Present While Away
    06:10 How to Batch Content and Schedule Ahead Before You Leave
    08:03 Smart Safety Tips: What Not to Post While Traveling
    09:40 Capturing Vacation Content Without Interrupting Your Break
    10:58 Gradual Re-entry: Easing Back Into Work After Time Off

    If you’re craving a true break but don’t want to ghost your audience, this episode is your guide to unplugging without unravelling your strategy.

    Next week, we’re talking about what to post when you’re stuck—see you then!

    To get a FREE Content Calendar: Click HERE
    To see the video: Click HERE
    To read the blog: Click HERE
    Connect With Us!
    Facebook: Click HERE
    Instagram: Click HERE
    TikTok: Click HERE
    LinkedIn: Click HERE
    Website: Click HERE
    YouTube: Click HERE
    Twitter: Click HERE

    Membership Program: Social University
    We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

    Support the Show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Show More Show Less
    13 mins
  • YouTube 101: A Beginner's Blueprint
    Jun 26 2025

    YouTube is more than just a video-sharing platform; it’s a critical tool for building connections and driving business growth. With over 1 billion hours of content watched daily, it’s the go-to platform for authentic engagement, brand visibility, and sales conversions. In this week’s episode, we dive into the essentials of setting up and optimizing your YouTube channel.

    In this episode, we cover:
    00:32 The Power of YouTube as the Second-Largest Search Engine
    01:12 Key Stats That Make YouTube an Essential Marketing Tool
    02:15 How to Create a Channel That Stands Out
    03:08 Optimizing Titles, Descriptions, and Tags for Maximum Discoverability
    04:18 Designing Eye-Catching Thumbnails to Attract Viewers
    05:00 Crafting Calls to Action That Drive Conversions
    06:24 Tips for B2B Success Using YouTube for Research and Decision-Making
    08:36 Building Longevity with a Consistent YouTube Strategy

    If you’re ready to harness YouTube’s potential for your business, this episode is your step-by-step guide. Next week, we’re diving into fresh strategies for July—don’t miss it!

    To get a FREE Content Calendar: Click HERE
    To see the video: Click HERE
    To read the blog: Click HERE
    Connect With Us!
    Facebook: Click HERE
    Instagram: Click HERE
    TikTok: Click HERE
    LinkedIn: Click HERE
    Website: Click HERE
    YouTube: Click HERE
    Twitter: Click HERE

    Membership Program: Social University
    We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

    Support the Show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Show More Show Less
    8 mins
  • The Power of Live: The Secret Weapon of Content
    Jun 19 2025

    Live video streaming has emerged as the most powerful engagement tool in social media marketing, delivering unprecedented connection and conversion opportunities that businesses cannot afford to overlook. With 80% of consumers preferring live video over blog posts and conversion rates 10 times higher than traditional e-commerce, live streaming offers authentic audience engagement that drives real business results in ways pre-recorded content simply cannot match.

    In this episode, we explore these essential topics:

    00:32 Why Live Video Statistics Are Game-Changing for Business

    01:07 Higher Consumer Preference and Increased Engagement Rates

    01:33 Significant Purchase Influence and Sales Conversion Power

    02:15 Broader Audience Reach and Global Accessibility

    02:34 Trust and Authenticity Through Unpolished, Real-Time Content

    03:23 Real-Time Audience Insights and Immediate Feedback

    03:36 Cost-Effective Marketing Strategy with Algorithm Favorability

    04:08 Building Strong Community Through Interactive Engagement

    05:00 Technical Solutions with StreamYard for Professional Streaming

    05:24 Content Repurposing and Multi-Platform Distribution

    07:49 Creating FOMO and Urgency for Higher Conversions

    08:53 Content Multiplication and Repurposing Strategies

    09:40 Demonstrating Expertise Through Live Q&A Sessions

    10:16 Real-Time Feedback and Incredible Insights

    10:47 Next Week: YouTube Basics - Five Essential Elements


    To get a FREE Content Calendar: Click HERE
    To see the video: Click HERE
    To read the blog: Click HERE
    Connect With Us!
    Facebook: Click HERE
    Instagram: Click HERE
    TikTok: Click HERE
    LinkedIn: Click HERE
    Website: Click HERE
    YouTube: Click HERE
    Twitter: Click HERE

    Membership Program: Social University
    We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

    Support the Show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Support the show

    Show More Show Less
    12 mins

What listeners say about Social University

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.