Social media is now. If your business isn’t present on social media, you’re falling behind. Today, we take a deep dive into social media strategies with guest Nathalee Arroyo, Client Success Manager and Social Media Strategist at Audience Genomics (Aggie) and a budding entrepreneur. She emphasizes the importance of regular and genuine engagement, sharing insights from her work at Aggie, an AI-driven social media management tool, and her own entrepreneurial experience with her fashion company, Natoreus. The discussion covers strategies for effective posting, the benefits of combining AI with human support, and overcoming common challenges small businesses face in social media marketing.

Takeaways:

• Consistency is Key: Post regularly on social media. Aim for 3-5 times a week to keep your audience engaged and your brand visible.
• Be Authentic: Build trust with your audience by being genuine and transparent in your posts. Authenticity leads to credibility.
• Engage with Your Audience: Respond to comments and messages to foster a community and build stronger relationships with your followers.
• Diversify Your Content: Experiment with different types of posts (videos, images, stories) across various platforms like Instagram, LinkedIn, and TikTok to see what resonates best with your audience.
• Trial and Error: Don't be afraid to test different strategies and learn from what works and what doesn't.
• Use Metrics to Guide Your Strategy: Pay attention to likes, comments, shares, and other engagement metrics to understand what content performs best.

Quote of the Show:

“Social media is a long-term game. It's not about one viral post, but it's about showing up regularly with content that resonates with your target audience.” - Nathalee Arroyo

What problem can the listeners help you solve?

• She wants to limit the misconceptions about AI. AI is a tool, not an immediate solution.

Links:

• LinkedIn: https://www.linkedin.com/in/nathalee-arroyo/
• Natoreus: https://www.linkedin.com/company/natoreus/
• Website: https://www.audiencegenomics.com/

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