In this mini training, I reveal why your ideal customers are scrolling past your content and share my Content Trust Bridge Framework - the strategic approach to creating content that actually converts followers into paying customers.

• Why random content keeps you invisible to your ideal customers
• The 3 fatal mistakes keeping your perfect customers from seeing you as THE solution
• My Content Trust Bridge Framework using Inspirational, Educational, and Authority content
• The exact content mix that builds trust and drives sales (30/40/30 formula)
• How to strategically use going live, stories, and talking head videos
• Platform-specific strategies for maximum impact

• Most entrepreneurs post whatever they feel like posting that day
• Different content types serve different purposes in the buying journey
• Your ideal customer needs to go through a specific trust journey before buying

Step 1: INSPIRATIONAL Content (30% - The Visibility Stone)

• Purpose: Get attention, build connection, show personality
• Answers: "Do I like this person? Do they inspire me?"
• Formats: Story shares, mindset moments, transformation stories

Step 2: EDUCATIONAL Content (40% - The Connection Stone)

• Purpose: Establish expertise, provide value, build trust
• Answers: "Does this person know what they're talking about?"
• Formats: Teaching sessions, frameworks, how-to content

Step 3: AUTHORITY Content (30% - The Trust Stone)

• Purpose: Prove you get results, show social proof
• Answers: "Has this person actually gotten results? Will this work for me?"
• Formats: Client wins, testimonials, behind-the-scenes process

• Instagram Stories: Perfect for all three content types
• Going Live: Best for education and authority content
• Talking Head Videos/Reels: Great for inspiration and education

1. Audit your last 10 posts - what percentage are inspirational vs educational vs authority?
2. Plan your next week using the 30/40/30 content split
3. Choose one format you've been avoiding and commit to trying it this week

• Free 5-Day Sold Out Content Challenge
• VIP Experience with daily coaching + content audits
• Private 1:1 calls (first 5 VIPs only)

Ready to stop random posting and start creating content that converts? Join my free 5-Day Sold Out Content Challenge starting Monday. VIP spots include daily coaching and content audits - first 5 get private 1:1 calls!

trishwarecoaching.com/soo

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.

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