Snoop's Unstoppable Reign: Music, Business, and Controversy Collide
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Snoop's Unstoppable Reign: Music, Business, and Controversy Collide
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About this listen
In the past week Snoop Dogg has been everywhere—business deals, surprise performances, legal headlines, even a viral Super Bowl ad. Let’s start with the big musical moment: Snoop’s country crossover is dominating discussion since he partnered with Zac Brown Band for the new single and music video Let It Run, which dropped July 31 and instantly set the internet abuzz. The track, an irreverent hip-hop-country ode to Snoop’s beloved cannabis, is packed with hilarious lyrics and a playful message about weed etiquette, and it’s winning major praise both for its unexpected sound and Snoop’s genre-hopping charm. According to NBC, the music video debuted just days after the duo performed the song live at a secret set in Los Angeles, where Snoop, true to form, lit up a blunt onstage and brought real star power to the cowboy scene. Fans proclaimed the duet "collab of the century," and Snoop documented the behind-the-scenes antics in Instagram posts that have pulled in millions of views.
Beyond music, Snoop has been maximizing his media presence. This week, The Street and multiple business outlets are spotlighting his relentless entrepreneurship, especially through Casa Verde Capital, which has turned him into a major investor across the U.S. and European cannabis markets—Dutchie and Merry Jane are just a few names in his portfolio. And let’s not forget his ice cream. A new Harvard Business Review feature on Dr. Bombay Ice Cream, his collaboration with Happi Co. and son Cordell Broadus, details their explosive nationwide rollout and hints that Snoop is just getting started transforming snack and lifestyle markets.
Of course, not all recent news is celebratory. According to reports from mymagic93.com, Snoop is now embroiled in a $107 million legal battle over Death Row Records, casting a shadow over his latest business moves. The details remain sealed but the stakes are high, since Snoop’s stewardship of Death Row has been a central point of his legacy reboot.
On the public stage, Snoop’s schedule remains packed: He headlines at the Soaring Eagle Casino August 10 and Great American Ballpark August 11, further cementing his status as rap’s road warrior. Meanwhile, NBC confirms he’s set for another season as a coach on The Voice—fans are already buzzing about his hands-on mentorship style—and he’ll preside over NBC’s New Year’s Eve broadcast from Miami.
Meanwhile Snoop’s Super Bowl commercial for the No Reason to Hate foundation, co-starring Tom Brady, made major waves, sparking both backlash and applause for its anti-hate message and his complicated history with political performances, as detailed by AOL and USA TODAY.
Finally, Snoop’s social media keeps breaking its own records. From clips of the Let It Run performance to news about his "Ashes 2 Art" project auctioning off Snoop-smoked roaches—all of it proves that at 53, Snoop is still the most agile, unpredictable powerbroker in pop culture. His every move, whether celebrated or controversial, seems to be setting up his next reinvention.
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