Snoop Dogg: AFL Headliner, Tour Triumphs, and Emotional Farewell to Beloved Dog Juelz
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Snoop Dogg: AFL Headliner, Tour Triumphs, and Emotional Farewell to Beloved Dog Juelz
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About this listen
Snoop Dogg is having one of his most headline-making weeks in recent memory. In perhaps the biggest music news out of Australia in years, Snoop has just been announced as the headliner for the 2025 AFL Grand Final, an event often compared to the NFL Super Bowl, set for September 27 at the hallowed Melbourne Cricket Ground. The AFL CEO called it one of the “biggest events on the Australian sporting calendar,” promising Snoop one of the largest audiences he’s ever played for, which underscores his global standing as both a performer and a pop-culture icon according to Black Promoters Collective and Beat Magazine. Snoop himself said he’s honored and can’t wait to bring the energy down under.
Before that, he’s been playing to packed crowds on his US summer tour, just appearing at the Soaring Eagle Casino and Resort in Mount Pleasant, Michigan with fellow West Coast legend Too $hort on August 10 as detailed by 96.3 WDVD and Soaring Eagle Casino. Social media and concert photography from CityBeat captured Snoop bringing his signature party vibes to Cincinnati’s Great American Ball Park, delivering hits and proving his stage presence is still magnetic.
He’s also set to perform at the Illinois State Fair on August 13, sharing the bill with The Chainsmokers, with anticipation already buzzing among fans and local media outlets like WDBR. His tour continues internationally later this month, with upcoming dates at the World Trade Center in Curaçao according to Shazam’s event listings.
Offstage, Snoop’s personal side has captured public attention this week following the sad passing of his French bulldog Juelz. News outlets such as AOL and DogTime reported that he posted an emotional tribute on Instagram, sharing videos and memories of the dog Wiz Khalifa gifted him in 2014. The post rallied condolences from celebrities and fans alike, with Snoop’s affection for animals repeatedly highlighted in coverage and in past charitable acts.
On the business front, Snoop remains a formidable brand—HypeAuditor’s data from August 2025 shows his Instagram following at nearly 89 million, with estimated monthly earnings from social media promotions alone in the $143,000 to $197,000 range. Engagement is high, and while income has dipped slightly over the past year due to industry trends, his overall presence as a businessman in tech, cannabis, food, clothing, and philanthropy continues apace.
His social media feeds this week have been a blend of concert promotions, the dog tribute, and shoutouts to collaborators. No new music releases or major business launches have been confirmed in the past few days, and no speculative or unsubstantiated rumors are circulating. Snoop seems focused, booked solid, and as visible as ever on both stage and screen.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.