Small Town, Big Vision: Building a Scalable Wellness Resort Brand | Ian Joseph E31
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Small Town, Big Vision: Building a Scalable Wellness Resort Brand | Ian Joseph E31
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About this listen
In this episode, we sit down with Ian Joseph, founder of Branch, a luxury micro resort in the hills of West Virginia, to talk about building boutique hospitality with a soul.
Ian’s not only creating a set of luxury cabins, he’s crafting a guest experience rooted in community, design, and nature. And he's doing it all with a lean team, a USDA loan, and a strategic eye for scale.
What You'll Learn:
- Why Ian pivoted from short-term rentals to commercial micro resorts
- How he found and secured the perfect property for $600K
- The exact financing structure, including a rare 97% LTV USDA rural development loan
- His 3-unit design strategy and pricing model for $400+ ADRs
- How Branch partners with the local economy instead of building on-site restaurants and spas
- The marketing game plan used to pre-sell resort stays through crowdfunding
- How to find hidden gem towns perfect for experiential hospitality
Connect with Ian:
Email: ian@staywithbranch.com
Website: https://staywithbranch.com
Instagram: @staywithbranch
Facebook: Staywithbranch
Connect with Mike and Nate:
Instagram: @the_hotel_investor_playbook
Contact Us: info@hotelinvestorplaybook.com
Invest with us: Visit Malama-Capital.com for more information.
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