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Small Business Pivots

Small Business Pivots

By: Michael Morrison
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About this listen

Tired of fluff-filled business advice? Small Business Pivots delivers raw, honest conversations with entrepreneurs, content creators, and industry experts who’ve made bold pivots to grow—whether to six figures, seven, or simply the next stage of success.


Hosted by nationally recognized small business coach and BOSS founder Michael Morrison, this show shares the unfiltered stories, mindset shifts, and behind-the-scenes strategies that help real business owners overcome burnout, build momentum, and grow a business that works—without working themselves into the ground.


With over 100 episodes, Small Business Pivots is a trusted resource for small business owners who are serious about growth. From the early struggles to the key turning points, you’ll walk away with practical tools, honest encouragement, and actionable insight every week.


🎯 Sample episodes dive into:
• Small business marketing and content creation
• Building referral networks and strategic partnerships
• Mindset, burnout, and decision-making as a founder
• Time management, leadership, SOPs, hiring, and team culture

• Systemization, SOPs, and franchising
• Social media, branding, automation, and scaling strategies


Whether you're aiming for your first six figures or scaling beyond seven, this podcast gives you the real-world insight, inspiration, and community you need to take your next big step.


Subscribe now—and start making the pivots that move your business forward.


Want to visit with our host, Michael Morrison, about business coaching services for your small business? Go here: https://www.michaeldmorrison.com/consultation

© 2025 Small Business Pivots Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Podcast Growth, SEO & Monetization Tips for Small Business Owners | Molly Ruland of Heartcast Media

    Podcast Growth, SEO & Monetization Tips for Small Business Owners | Molly Ruland of Heartcast Media
    Nov 5 2025

    In this episode of Small Business Pivots, host Michael D. Morrison talks with Molly Ruland, Founder & CEO of Heartcast Media, a Washington D.C.–based full-service podcast production agency now operating from Costa Rica.

    Molly shares how small business owners can start, grow, and monetize a podcast the right way — focusing on SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and genuine relationship-driven content instead of chasing downloads.

    💡 You’ll learn:
    • How to build a podcast that fills your pipeline and creates real connections
    • Why SEO and AEO matter more than virality in 2025 and beyond
    • How to use long-tail keywords, show notes, and transcripts to get found
    • Outsourcing tips that save time and maximize impact
    • Monetization strategies that go beyond ads and downloads
    • Creative ways to pitch yourself as a guest (think Loom videos + relationship building)

    🌍 Molly’s Story: From Washington D.C. to Costa Rica, she built a global agency helping brands and creators launch powerful podcasts without burnout or vanity metrics.

    Molly Ruland: Founder & CEO of Heartcast Media

    Website: https://www.heartcastmedia.com/

    LinkedIn: https://www.linkedin.com/in/heartcastmedia/

    YouTube: https://www.youtube.com/@HeartcastMedia/videos

    #SmallBusinessPivots #MichaelDMorrison #BOSS #BusinessOwnershipSimplified #OurBusinessIsHelpingYoursGrow #PodcastGrowth #PodcastSEO #AEOStrategy #HeartcastMedia #MollyRuland #PodcastProduction #PodcastStrategy #PodcastMonetization #PodcastTips #SmallBusinessMarketing #BusinessPodcast #EntrepreneurPodcast #BusinessGrowth #ContentMarketing #DigitalMarketing #RelationshipMarketing #AuthenticContent #SmallBusinessOwner #OklahomaCity #WashingtonDC #CostaRica #Entrepreneurship #BusinessCoaching #OnlineBusinessGrowth #MarketingStrategy #BuildYourEmpire

    Support the show

    1. Want more resources to grow your business faster?
    https://www.businessownershipsimplified.com/

    2. Want to connect with our Host, Founder & CEO on LinkedIn?
    https://www.linkedin.com/in/michaeldmorrisonokc/

    3. Want professional business coaching with our Host, Founder & CEO?
    https://www.michaeldmorrison.com

    4. Want to set up a FREE business consultation with our Host, Founder & CEO?
    https://www.businessownershipsimplified.com/consultation


    FOLLOW US ON:
    - WEBSITE: https://www.businessownershipsimplified.com/

    -WEBSITE: https://www.michaeldmorrison.com/

    -LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

    -YOUTUBE: https://youtube.com/@businessownershipsimplified
    Show More Show Less
    44 mins
  • Cold Calling Isn’t Dead: How To Master Outbound Sales In The AI Era | Patrick Joyce

    Cold Calling Isn’t Dead: How To Master Outbound Sales In The AI Era | Patrick Joyce
    Oct 29 2025

    Tired of hearing that cold calling is dead? Patrick William Joyce, CEO of Outboundless, joins Small Business Pivots to debunk the biggest myths in outbound sales and explain why human-to-human calling is still one of the most effective ways to grow a business in 2025.

    From his early career as a math teacher in Boston to running a high-performance outbound SDR agency, Patrick shares how he built resilience through rejection, what most businesses get wrong about outbound sales, and why personalization in AI emails doesn’t equal connection.

    We dig into:

    • Why cold calling still works in the age of AI and automation
    • The “95/5 rule” of rejection vs. success in outbound sales
    • How early-stage businesses can use outbound to test their market and build pipeline
    • Why the sales development role is one of the most important — yet overlooked — in business
    • Patrick’s new book, The Illuminati Sales Manifesto, and the truth about personalization myths

    If you’re a business owner, entrepreneur, or sales leader who needs qualified conversations that actually convert, this episode is packed with insights to help you break through the noise and generate results.

    Patrick Joyce: CEO of Outboundless

    Website: https://www.outboundless.com/

    LinkedIn: https://www.linkedin.com/in/pwilliamjoyce/

    Purchase Book: https://www.amazon.com/dp/B0FH7JC5QQ

    #SmallBusinessPivots #MichaelDMorrison #BOSS #OklahomaCity #BusinessPodcast #SmallBusiness #Entrepreneurship #ColdCalling #OutboundSales #B2BSales #LeadGeneration #BusinessGrowth #Outboundless #PatrickJoyce #SalesStrategy

    Support the show

    1. Want more resources to grow your business faster?
    https://www.businessownershipsimplified.com/

    2. Want to connect with our Host, Founder & CEO on LinkedIn?
    https://www.linkedin.com/in/michaeldmorrisonokc/

    3. Want professional business coaching with our Host, Founder & CEO?
    https://www.michaeldmorrison.com

    4. Want to set up a FREE business consultation with our Host, Founder & CEO?
    https://www.businessownershipsimplified.com/consultation


    FOLLOW US ON:
    - WEBSITE: https://www.businessownershipsimplified.com/

    -WEBSITE: https://www.michaeldmorrison.com/

    -LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

    -YOUTUBE: https://youtube.com/@businessownershipsimplified
    Show More Show Less
    40 mins
  • From Stuck to Scaling: Building a Business That Fits Your Life | Kristi Chaves

    From Stuck to Scaling: Building a Business That Fits Your Life | Kristi Chaves
    Oct 22 2025

    In this episode of Small Business Pivots, host Michael D. Morrison, Founder & CEO of BOSS, sits down with Kristi Chaves, a seasoned business coach with over 11 years of experience helping service-based entrepreneurs grow and scale online the non-conventional way.

    Kristi shares her journey of building her business organically without the “corporate safety net,” focusing on client retention, transformational coaching, and marketing that plays to your strengths. From overcoming mindset blocks to designing a business that aligns with your lifestyle, Kristi breaks down what it really takes to scale sustainably—without burnout, rigid rules, or chasing unrealistic revenue promises.

    You’ll discover:

    • Why clarity about your life vision is the foundation of business growth
    • The early mistakes that kept Kristi “stuck” and how she broke through
    • The role of mindset, nervous system regulation, and resilience in business success
    • How to market to your strengths instead of forcing cookie-cutter strategies
    • Practical insights for service-based business owners ready to scale beyond referrals

    Whether you’re just starting out or feeling stuck after years in business, this conversation will give you a fresh perspective on creating a business that not only makes money but also supports the lifestyle you truly want.

    📌 Small Business Pivots is ranked in the Top 10% of podcasts globally. Subscribe now for authentic conversations with entrepreneurs and experts who know the struggles and share the solutions.

    Kristi Chaves: Business Coach

    Website: https://kristichaves.com/

    Instagram: https://www.instagram.com/kristichaves/

    #SmallBusiness #Entrepreneurship #BusinessGrowth #BusinessCoaching #KristiChaves #SmallBusinessPivots #MichaelDMorrison #BOSS #BusinessOwnershipSimplified #ServiceBasedBusiness #ScalingBusiness #MindsetMatters #EntrepreneurMindset #OnlineBusinessCoach #BusinessStrategy #BusinessLoansWithSupport #GrowYourBusiness #CoachingForEntrepreneurs #WestCoastBusinessCoach

    Support the show

    1. Want more resources to grow your business faster?
    https://www.businessownershipsimplified.com/

    2. Want to connect with our Host, Founder & CEO on LinkedIn?
    https://www.linkedin.com/in/michaeldmorrisonokc/

    3. Want professional business coaching with our Host, Founder & CEO?
    https://www.michaeldmorrison.com

    4. Want to set up a FREE business consultation with our Host, Founder & CEO?
    https://www.businessownershipsimplified.com/consultation


    FOLLOW US ON:
    - WEBSITE: https://www.businessownershipsimplified.com/

    -WEBSITE: https://www.michaeldmorrison.com/

    -LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

    -YOUTUBE: https://youtube.com/@businessownershipsimplified
    Show More Show Less
    40 mins
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