In this episode of Small Business Pivots, host Michael D. Morrison talks with Molly Ruland, Founder & CEO of Heartcast Media, a Washington D.C.–based full-service podcast production agency now operating from Costa Rica.

Molly shares how small business owners can start, grow, and monetize a podcast the right way — focusing on SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and genuine relationship-driven content instead of chasing downloads.

💡 You’ll learn:
• How to build a podcast that fills your pipeline and creates real connections
• Why SEO and AEO matter more than virality in 2025 and beyond
• How to use long-tail keywords, show notes, and transcripts to get found
• Outsourcing tips that save time and maximize impact
• Monetization strategies that go beyond ads and downloads
• Creative ways to pitch yourself as a guest (think Loom videos + relationship building)

🌍 Molly’s Story: From Washington D.C. to Costa Rica, she built a global agency helping brands and creators launch powerful podcasts without burnout or vanity metrics.

Molly Ruland: Founder & CEO of Heartcast Media

Website: https://www.heartcastmedia.com/

LinkedIn: https://www.linkedin.com/in/heartcastmedia/

YouTube: https://www.youtube.com/@HeartcastMedia/videos

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