Tired of hearing that cold calling is dead? Patrick William Joyce, CEO of Outboundless, joins Small Business Pivots to debunk the biggest myths in outbound sales and explain why human-to-human calling is still one of the most effective ways to grow a business in 2025.

From his early career as a math teacher in Boston to running a high-performance outbound SDR agency, Patrick shares how he built resilience through rejection, what most businesses get wrong about outbound sales, and why personalization in AI emails doesn’t equal connection.

We dig into:

• Why cold calling still works in the age of AI and automation
• The “95/5 rule” of rejection vs. success in outbound sales
• How early-stage businesses can use outbound to test their market and build pipeline
• Why the sales development role is one of the most important — yet overlooked — in business
• Patrick’s new book, The Illuminati Sales Manifesto, and the truth about personalization myths

If you’re a business owner, entrepreneur, or sales leader who needs qualified conversations that actually convert, this episode is packed with insights to help you break through the noise and generate results.

Patrick Joyce: CEO of Outboundless

Website: https://www.outboundless.com/

LinkedIn: https://www.linkedin.com/in/pwilliamjoyce/

Purchase Book: https://www.amazon.com/dp/B0FH7JC5QQ

#SmallBusinessPivots #MichaelDMorrison #BOSS #OklahomaCity #BusinessPodcast #SmallBusiness #Entrepreneurship #ColdCalling #OutboundSales #B2BSales #LeadGeneration #BusinessGrowth #Outboundless #PatrickJoyce #SalesStrategy

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