In this episode of Small Business Diaries, hosts Jon Davis and Steve Ledgerwood sit down with Tom Parker, founder of go-to-market and RevOps consultancy The Sales Architect.

Tom shares his unconventional journey from Intel analyst to becoming a successful fractional consultant, helping startups and scale-ups optimize their sales and revenue operations.

💡 Highlights from the episode:

- The rise of the fractional model: Tom discusses why more startups are embracing fractional hires and how this new working model can unlock scale without the overhead.

- Building a business without a safety net: With no clients or network when he launched, Tom explains how he worked his way into a sustainable, rewarding business.

- Why execution matters more than plans: Insights on how startups can experiment smartly—and the dangers of waiting too long to course correct.


Whether you’re considering a leap into fractional work or hiring one, Tom’s honest offers real, tangible advice from someone who’s lived it.

Want to explore smarter ways to manage your sales and customer relationships?

Check out Capsule CRM and connect with us on LinkedIn.

Capsule CRM website: https://capsulecrm.com/
LinkedIn: https://www.linkedin.com/company/capsulecrm/

Learn more about The Sales Architect: https://thesalesarchitect.co.uk/
Connect with Tom: https://www.linkedin.com/in/thesalesarchitect/

In this episode of Small Business Diaries, hosts Jon Davis and Steve Ledgerwood sit down with Scott Harrison, founder of The Six Pack Revolution.

Scott shares how fitness, nutrition, and mindfulness don’t just transform your body—they can fuel your business success too.

Here’s what you’ll take away:

• Why being direct, open, and honest is essential to get things done
• How proper nutrition for your body and brain is Scott’s top tip for small business owners
• The power of building a network and asking for help to tackle what you don’t know

Plus, Scott opens up about his company’s mission: helping people unlock happiness by combining mindfulness, diet, and exercise.

👉 Learn more about Capsule CRM at https://capsulecrm.com/ and connect with us on LinkedIn: Capsule CRM LinkedIn.

👉 Learn more about The Six Pack Revolution

👉 Connect with Scott on LinkedIn

In this episode of Small Business Diaries, Head of Content Jon Davis and CEO Steve Ledgerwood sit down with Kieran Innes, co-founder of Stribe and Toot Toot. Kieran shares his journey of launching two impactful businesses: an employee engagement solution and an anti-bullying platform.
Here’s what you’ll learn:

- The importance of employee engagement for small businesses and the value of speaking with your team
- How Kieran built his businesses by finding co-founders who complement his strengths
- Why choosing the right investors is as much about receiving the right advice as securing funding.

🎧 Listen now for real insights into building a business with purpose and picking the right people to grow with.

👉 Learn more about Capsule CRM
👉 Follow us on LinkedIn
Learn more about Stribe
Learn more about Toot Toot