• Small Business Byte: How UGC Can Help Your Business Stand Out

  • May 6 2025
  • Length: 6 mins
  • Podcast

Small Business Byte: How UGC Can Help Your Business Stand Out

  • Summary

  • What if your customers could become your best marketers?


    In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez dives into the power of user-generated content (UGC) and why UGC is a game-changer for businesses of all sizes. You’ll learn how UGC builds trust, loyalty, and engagement with your audience, discover simple ways to encourage your customers to create content, and get actionable tips to use UGC effectively.


    Whether you’re a brand that's just getting started or an established business looking to grow, this minisode will give you tools you can tap into when it comes to the content your customers are already creating.


    So, how will you start leveraging UGC? Share your ideas or results with us in a Spotify comment, Apple Podcasts review, or email us at Thisissmallbusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.


    Sources:

    If you want to know more about influencer marketing and Brittany Hennessy's story, listen to: How Influencer marketing Can Help You Grow Your Business - This is Small Business


    If you want to know more about marketing and Liz Downing's story, listen to: How to Build Your Marketing Strategy - This is Small Business


    Consumer Behavior Stats 2021: The Post-Pandemic Shift in Online Shopping Habit - Nosto


    UGC Content 101: A Comprehensive Introduction - American Marketing Association


    Consumer Confessions: How does UGC Impact and Influence the Shopping Experience? - TurnTo Networks


    Why User-Generated Content Is Winning - Forbes


    Show More Show Less
activate_mytile_page_redirect_t1

What listeners say about Small Business Byte: How UGC Can Help Your Business Stand Out

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.