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Show Your Value with Lee Benson

Show Your Value with Lee Benson

By: Lee Benson
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About this listen

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.

Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.

Learn more about Execute to Win - https://etw.com/

© 2025 Show Your Value with Lee Benson
Economics Leadership Management & Leadership Personal Development Personal Success Philosophy Social Sciences
Episodes
  • The Leadership Tactics That Actually Change Companies
    Dec 3 2025

    Every leader talks about culture. Very few know how to build it. In this compilation, top operators and CEOs break down the tactics that actually change companies. You’ll hear the truth about integrity, clarity, accountability, scaling, reinvention, and the real work required to create lasting value.

    If you lead a team or a company, this is the playbook.

    What You’ll Learn
    • Why integrity is the foundation for every high-performing team
    • How misaligned expectations destroy trust inside organizations
    • The difference between leadership training and real leadership behavior
    • How CEOs accidentally sabotage their own culture
    • What it takes to operationalize values so they drive results
    • How to lead through uncertainty, rapid change, and reinvention
    • The discipline behind sustainable growth and capital planning
    • The mindset shift required to scale a company without losing control

    Featuring: Tom Willis, John Rossman, John St. Pierre, Garry Ridge, Clint Padgett, Jennifer Harvey, Ken Schmidt.

    If you’re building a business, transforming a team, or raising your standards as a leader, these insights will sharpen how you think and how you operate.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 hr and 1 min
  • The Best Investment Your Company Isn’t Making (But Should)
    Nov 26 2025

    Most companies obsess over equipment, software, and strategy... but completely overlook the one investment that drives everything: people. In this episode of Show Your Value, Lee Benson sits down with David Eagles, Chief Transformation Officer at Goodwill Industries International, to explore how organizations can unlock massive ROI by focusing on human potential.

    They discuss how to lead with purpose, build high-performance cultures, and rethink leadership in a rapidly changing world. David shares lessons from transforming organizations with over 100,000 employees, scaling impact through community-driven models, and the power of asking one simple question: “How can I help you?”

    Whether you’re a CEO, people leader, or simply trying to make a greater impact, this conversation will change how you think about value creation.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    58 mins
  • Why Growing Slower Is The Fastest Path To $100M
    Nov 19 2025

    Growing slower isn’t playing small it’s how real entrepreneurs build something that actually lasts.
    In this special Show Your Value compilation, we pull together the most powerful moments from multiple episodes to reveal why sustainable, patient, disciplined growth is the ultimate competitive advantage.

    You’ll hear from founders, operators, and leaders who have lived both sides of the journey scaling too fast and paying the price, and scaling intentionally and reaping the long-term rewards.

    In this episode, you’ll learn:

    • Why early-year projections almost always lie
    • How “patient ambition” protects you from catastrophic mistakes
    • The hidden costs of growing faster than your cash flow
    • How to build the foundation your future scale depends on
    • Why reinvention and operational discipline must coexist
    • What separates the founders who burn out from the ones who build $100M companies
    • How to lead teams that think like owners, not employees
    • Why chaos isn’t slowing down and how to win because of it

    Whether you’re in year 1 or year 10, this compilation will give you the mindset, guardrails, and frameworks that top entrepreneurs use to scale with intention not desperation.

    If you’re building something meaningful… this episode is for you.

    Subscribe for more conversations that help founders grow smarter, protect their equity, and build businesses that last.

    CHAPTERS

    00:00 Why Growing Slower Wins Long-Term
    02:15 Patient Ambition vs Reckless Urgency
    07:40 The Cash-Flow Reality Founders Ignore
    13:20 Reinvention vs Execution: The Two-Track Skillset
    18:55 Building Capacity Before You Build Scale
    24:30 Leadership, Ownership, and the CEO Mindset
    30:10 Avoiding the $55M Failure Trap
    36:42 Designing Companies That Thrive in Chaos
    42:18 The Big-Bet Future: AI, Labor, and Global Uncertainty
    48:03 Final Takeaways

    This episode features world class insights from John St. Pierre, John Rossman, and, Ken Schmidt.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    35 mins
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