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Show Your Value with Lee Benson

Show Your Value with Lee Benson

By: Lee Benson
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Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.

Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.

Learn more about Execute to Win - https://etw.com/

© 2026 Show Your Value with Lee Benson
Economics Leadership Management & Leadership Personal Development Personal Success Philosophy Social Sciences
Episodes
  • The 100-Year Business Secret: Scaling to $240B with Eric Becker
    Mar 18 2026

    Why do the vast majority of companies die within 15 years, while tens of thousands in Japan last for over a century?

    In this episode of Show Your Value, Lee Benson sits down with Eric Becker, co-founder of Cresset Capital. Eric took a simple philosophy about building 100-year organizations and used it to scale his firm to $240 billion in just eight years.

    Whether you are an entrepreneur looking to build generational wealth, a leader trying to fix a toxic culture, or a parent wanting to raise resilient kids, Eric shares actionable strategies you can apply today. He breaks down why culture is your actual operating system, how to use "constructive tension" to accelerate growth, and the single daily question that will completely change the trajectory of your life.

    In This Episode, We Cover:

    • The exact blueprint for building a 100-year organization.
    • How to scale rapidly by embracing "constructive tension."
    • The strategy behind designing your own family office to protect your time and wealth.
    • Why creating "constructive hardships" is the ultimate parenting hack for raising capable kids.
    • The critical question you need to ask yourself every single day.

    Resources Mentioned:

    • Learn more about Cresset Capital at cressetcapital.com
    • Read Eric's book "The Long Game" to dive deeper into building 100-year organizations and families.

    Connect with Lee Benson: If you got value out of today's episode, please leave a rating and review! Subscribe to Show Your Value to continue exploring how to intentionally create holistic value in business and in life.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 hr and 7 mins
  • The 95% Rule: Why Most Managers Completely Fail Their Teams
    Mar 11 2026

    Are you leading your team, or just managing them? In this episode of Show Your Value, Lee Benson sits down with Mark C. Crowley to dismantle the myth that leading from the heart is a soft skill.

    After a highly successful 25 year career in financial services, Mark walked away from a major bank acquisition because of a repelling corporate culture. That pivotal moment sparked a journey to discover the hard science behind human performance. Through his research with the Institute of HeartMath, Mark found a staggering truth: feelings and emotions drive 95% of human behavior.

    If you want your organization to achieve impossible goals, you have to understand the science of reciprocity. People are hardwired to go above and beyond for leaders who genuinely care about their growth and well being.

    In this conversation, Lee and Mark break down the exact formula for high performance leadership. Whether you are navigating the future of AI or trying to fix a broken company culture, this episode provides the blueprint for building a resilient, highly engaged team.

    In this episode, we cover:

    - The toxic corporate culture that forced a top executive to walk away.

    - The scientific proof that emotions drive 95% of employee performance.

    - Why caring for your team is not a bolt on strategy, but a core driver of ROI.

    - The 6 step formula to build, train, and hold high performing teams accountable.

    - How to secure your value as a leader in the age of AI.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 hr and 11 mins
  • Why Most Companies Are About to Become Irrelevant
    Mar 4 2026

    In this episode of Show Your Value, Lee Benson sits down with Doug Stephens, one of the world’s leading thinkers on the future of retail, business innovation, and consumer behavior.

    Doug is the founder of Retail Prophet and the author of multiple bestselling books on the transformation of commerce. For decades he has advised global brands and leaders on how shifts in technology, culture, and customer expectations are reshaping the way companies create value.

    This conversation goes far beyond retail.

    Lee and Doug explore how businesses must rethink the way they serve customers in a world where expectations change faster than most companies can adapt. They discuss why traditional strategies are breaking down, what modern consumers actually value, and how leaders can build organizations that stay relevant in the middle of massive disruption.

    You will hear insights on the role of curiosity in leadership, the danger of clinging to old business models, and why the companies that win in the future will be the ones that learn to see value differently.

    If you are a founder, executive, or leader trying to navigate a rapidly changing marketplace, this episode will challenge how you think about innovation, strategy, and long-term value creation.

    Topics discussed include:

    • Why many companies misunderstand what customers really value
    • The shift happening in retail, business, and consumer expectations
    • How leaders can stay relevant during massive technological change
    • The role curiosity plays in building innovative organizations
    • What the future of commerce and customer experience could look like

    Subscribe to Show Your Value for conversations with world-class leaders who are redefining how value is created in business and in life.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 hr and 3 mins
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