Show Your Value with Lee Benson cover art

Show Your Value with Lee Benson

Show Your Value with Lee Benson

By: Lee Benson
Listen for free

About this listen

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.

Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.

Learn more about Execute to Win - https://etw.com/

© 2025 Show Your Value with Lee Benson
Economics Leadership Management & Leadership Personal Development Personal Success Philosophy Social Sciences
Episodes
  • What Every CEO Gets Wrong About Value Creation
    Jul 9 2025

    What does it actually take to scale a business that lasts?

    In this special compilation episode of Show Your Value, Lee Benson curates the most powerful insights from past guests who’ve done exactly that built resilient, people-first businesses that scale without losing their soul.

    You’ll hear:

    - The Kinko’s story that redefined how to structure and scale retail operations

    - How pattern recognition becomes a superpower for top leaders

    - Why emotional energy and empathy are unfair advantages in leadership

    - How one company built a recession-proof culture with zero layoffs in 100 years

    - What most leaders get dead wrong about value creation and retention

    - And how real founders lead through uncertainty without losing their people

    This is a blueprint for founders, executives, and culture-driven builders who want to scale smart, lead intentionally, and create long-term value across every form of capital. Material, emotional, and spiritual.

    Subscribe to Show Your Value for more real conversations with high-performing leaders.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    Show More Show Less
    26 mins
  • What If You Aimed for $100M Instead of $1M?
    Jul 2 2025

    Most businesses never scale not because the idea isn’t good, but because the thinking is too small.

    In this powerful compilation episode, you’ll hear from multiple founders and thought leaders on the mindset shifts, strategic pivots, and personal beliefs that separate those who build a life of true prosperity… from those who stall out chasing someone else’s idea of success.

    Whether you're just getting started or sitting at a plateau, this conversation will challenge you to think bigger on every level.

    🧠 Inside the episode:
    • Why 2% of women-owned businesses hit $1M (and 98% don’t)
    • The evolution of belief: how $1M turns into $100M
    • The truth about venture capital, access, and building from nothing
    • What prosperity really means (and why most people get it wrong)
    • Why it’s never too late to start, even after 40, 50, or 60
    • How to find your Polaris Point and build around it
    • Leadership, reciprocity, and the mindset that creates lasting success

    This isn’t fluff. It’s raw wisdom from people who built companies, wrote books, lost everything, rebuilt, and now live intentionally on their own terms.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    Show More Show Less
    24 mins
  • How Toxic Culture Destroys ROI (And You Don't Even Know It)
    Jun 25 2025

    What if culture was the most strategic lever in your business?
    In this powerful episode of Show Your Value, Lee Benson sits down with organizational psychologist and culture expert Laura Hamill to break down the truth about workplace culture, leadership blind spots, and why most companies are doing it completely wrong.

    Laura shares real-world insights from her time as Chief People Officer at Limeade, explains why alignment with strategy is the single most underrated ROI driver, and reveals how most culture initiatives fail because leaders don’t actually live their values.

    In this episode, you’ll learn:

    - Why culture is NOT about perks or slogans

    - The ROI of aligning culture with strategy

    - How power distorts leaders’ view of culture

    - What “cultural betrayal” really means and how to avoid it

    - How to operationalize values across systems, behaviors, and practices

    - Why most “engagement” efforts are just lazy HR theater

    - What it really takes to build an organization where people own their role

    Whether you're a CEO, entrepreneur, HR leader, or just someone who wants to create meaning through your work, this conversation is a masterclass in building an intentional, value-driving culture.

    Get Laura’s book: The Science of Intentional Culture
    Learn more: parisphoenixgroup.com
    Connect with Laura: linkedin.com/in/laurahamill

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    Show More Show Less
    54 mins

What listeners say about Show Your Value with Lee Benson

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.