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Show Your Value with Lee Benson

Show Your Value with Lee Benson

By: Lee Benson
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About this listen

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.

Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.

Learn more about Execute to Win - https://etw.com/

© 2025 Show Your Value with Lee Benson
Economics Leadership Management & Leadership Personal Development Personal Success Philosophy Social Sciences
Episodes
  • The Marine Who Saved 15,000 Lives with Daniel Stinson
    Aug 27 2025

    What does it take to go from outlaw biker to Marine to saving over 15,000 lives during the fall of Afghanistan?

    In this powerful episode of Show Your Value, host Lee Benson sits down with Daniel Stinson to hear his incredible journey of redemption, faith, and purpose. Daniel shares how he grew up in a rough family, found brotherhood in a motorcycle club, hit rock bottom, and then experienced a God moment that changed everything.

    From serving in the Marine Corps and learning multiple languages, to leading one of the largest private evacuation missions during the fall of Kabul, Daniel reveals how he went from hurting people to helping thousands. His story covers:

    - The "Brothers vs Others" mindset that shaped his life

    - His near-suicide and miraculous turning point

    - Saving Arya, a young Afghan woman targeted by the Taliban

    - Building the One God Foundation to support veterans, fight human trafficking, and help orphans worldwide

    - Finding true purpose after decades of searching

    This is not just a military story. It is about leadership, redemption, brotherhood, and what it means to dedicate your life to helping others.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 hr and 12 mins
  • The Business Alignment Model That Built Apple | Philippe Bouissou
    Aug 20 2025

    What separates companies that scale from those that stall? Philippe Bouissou, former Apple executive and author, joins Lee Benson on Show Your Value to break down the Four Dimensions of Alignment every business must master to grow faster than its market.

    From Apple’s lessons under Steve Jobs to case studies on Levi Strauss, Segway, and beyond, Philippe explains how alignment between customer pain, company claims, messaging, delivery, and delight is the real engine of value creation. He also shares why pricing strategy is misunderstood, how frictionless transactions create growth, and why CEOs need alignment not just with markets but also with their teams and boards.

    If you’re a business owner, leader, or entrepreneur who wants clarity on what to do “Monday morning at 8:00” to grow, this episode will give you a playbook rooted in real-world experience and data-driven insights.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 hr and 4 mins
  • 12 Habits of Quietly Powerful Global Leaders | Jennifer Harvey
    Aug 13 2025

    What does it really take to lead a global company with over 250 facilities across 60 countries? In this episode, Jennifer Harvey, CEO of Crown Worldwide Group, shares the habits that define quietly powerful leadership. From navigating economic disruption and succession planning to empowering employees to innovate, she offers a candid look into what sustainable leadership looks like at scale.

    You'll learn:

    - Why no CEO can succeed alone

    - How to turn internal ideas into real business growth

    - The challenges and rewards of leading a legacy company

    - How clarity, humility, and consistency drive global success

    If you're building a team, growing a business, or stepping into a bigger role, this episode will give you the mindset and habits to lead with confidence.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 hr and 1 min
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