Alright, small business owners, let's talk about something that hits close to home: sales. But not just any sales—we're talking about an anti-sales strategy that's built on something way more powerful: authentic connection. On this episode of "Show Me Yours," we pull back the curtain with Adam and Jocelyn of Wolf and Key, the digital marketing masterminds who've helped us craft our own public face!

These two are revolutionizing the marketing game, proving that you don't need slick pitches or aggressive tactics to build a thriving business. They're all about fostering genuine relationships and partnerships, ditching the transactional, package-based approach for a bespoke, boutique experience centered entirely on your growth.

Here's the deep dive and why this episode is a must-listen for every small business owner:

• The Anti-Sales Revolution: Building an Empire on Authentic Client Connections: This is the core of Wolf and Key's philosophy. Adam and Jocelyn share how they pivoted, especially around 2020, to focus on deep, meaningful relationships rather than just closing deals. It's about being true partners, understanding unique needs, and providing custom digital marketing strategies that truly drive growth. They've found that when you focus on connection first, the business follows – a powerful lesson for anyone tired of traditional, often disingenuous, sales approaches.

• Battling Imposter Syndrome (and Winning!): Ever feel like you're faking it 'til you make it? You're in good company! Both Adam and Jocelyn candidly share their struggles with imposter syndrome. Jocelyn talks about how feeling overwhelmed led to crucial process improvements, while Adam recounts pushing past his comfort zone to moderate high-level panels. Our hosts, Jason and Reanna, also chime in with their own relatable "pinch me" moments. It's a powerful reminder that this feeling is often a sign you're growing and evolving – embrace it!

• The Hilarious Horrors of Awkward Pitches: Get ready for some laughs as the gang digs into the "Show Me Yours Bucket" for stories of the most awkward or unexpected places they've tried to pitch their business. From an uncomfortable IHOP slideshow to pitching medical products in a lab coat at a Mimi's Cafe, these "oops" moments are not only entertaining but also underscore the messy, real journey of entrepreneurship.

Tune in for an honest, vulnerable, and incredibly fun conversation that will not only inspire you but also arm you with a fresh, relationship-first perspective on marketing that can truly transform your business!

Go learn more about Wolf & Key

Think you're the only one who's messed up royally? Guess again! On this episode, we're pulling back the curtain with Don Niemeyer of Story Coffee, a true pioneer in the Colorado Springs coffee scene, as he bares it all!Join us for a wild ride of honest confessions, a little bit of laughter, and invaluable insights that every small business owner will want to hang onto. Don shares his incredible story of starting a coffee business after living a minimalist life with his family in an RV, which led to a booming coffee company built out of a tiny house. You'll hear about:The Rule Breaking Entrepreneur: Don candidly discusses how he kept getting fired from corporate jobs because he was a "rule breaker" constantly finding creative solutions outside the box. He realized entrepreneurship wasn't a choice, but the "only path" for him.From Portland Coffee Scene to Colorado Springs: Discover how Don and his wife honed their coffee expertise, even becoming coffee competition judges in Portland, before returning to Colorado Springs with an unconventional vision.The "Oops" Moment of the Revocable Permit: Learn about the hilarious and initially concerning "revocable permit" from the City of Colorado Springs that launched Story Coffee's first tiny coffee shop in Acacia Park, proving that sometimes the best opportunities come from unexpected places.Simplicity as a Superpower: How embracing a minimalist approach and a small footprint allowed Story Coffee to expand to a second thriving location, serving the community in a big way without the "big palace" overhead.The Platinum Rule of Leadership: Don and the hosts dive into a powerful discussion about leadership, emphasizing that true leadership isn't about the "golden rule," but the "platinum rule"—understanding and meeting the individual needs of your team, even when it means breaking your own ingrained habits.Don's journey is a testament to embracing the unexpected, learning from every "oops" moment, and building a thriving business on your own terms. Tune in for an honest, vulnerable, and incredibly fun conversation that will leave you inspired and ready to tackle your next big challenge!

Ever wondered what successful business leaders really sacrifice? Or what their biggest financial blunders were? This episode of "Show Me Yours" is for every small business owner who's been there, done that, and maybe bought the wrong T-shirt (or leased too much office space!).

Join us as we peel back the curtain with the founders of HR Branches and BRW Tax and Accounting. They're getting vulnerable, sharing the true cost of building a business – from missing family moments to tripling their rent before they were ready.

In this episode, you'll discover:

• The unspoken sacrifices: How business ownership impacts family life, and why "too busy" becomes a common refrain.
• Financial missteps: Learn from a real-world "face-palm moment" involving a significant office expansion and what they'd do differently.
• Finding your "zone of genius": Hear how one leader realized they were operating outside their sweet spot and made a bold leap to align with their true strengths. Plus, why having a team of "ideators" and "executors" is crucial for growth.

This isn't just about mistakes; it's about the invaluable lessons that follow. It's messy, a little irreverent, and packed with insights you'll want to hang onto.