Meat hooks? Razor Blades? Tape? No…we’re not talking with a butcher, but rather a highly-experienced, well-trained and trusted journalist who has been covering the State of Ohio via radio, print, television and internet for decades.

In this episode of Shooting the Shift, Jo Ingles gives us a history lesson of the journalism profession, and shares what it’s like to be a real journalist these days in an era of fake news and self-appointed experts.

Guest:

• Jo Ingles, Sr. Reporter/Producer, Ohio Public Radio & Television

Episode Links

• Learn more about Jo Ingles
• Visit the Ohio Statehouse News Bureau
• Blog: Journalism in the Era of Fake News: A PR Pro's Perspective

"Sustainability" often means different things to different people. And it’s no secret there’s increased consumer preference and demand for food produced from sustainable sources.

But what exactly does that mean? Who defines that? And how does a company, let alone individual farmers, establish a system for accurately tracking, measuring and proving their efforts truly making a difference?

In this episode, a director of sustainability for a milling company in Michigan tells us communication and science is at the heart of it all.

Guest:

• Lisa Woodke, Sustainability Director, Star of the West Milling Company

Episode Links:

• View Star of the West's Sustainability Report
• View Cooper Farms' Sustainability Report
• Blog: Get Started Sharing Your Agricultural Sustainability Story

If life is like a box of chocolates, and you never know what you’re going to get, your brand is more like an ice cream sundae. If it’s built right, you know your customers are going to get a consistently wonderful experience with a shining cherry on top every time.

A few years back, we were approached by the organizers of a long-lived summer camp looking for a bit of marketing help. But our recommendation for an all-out rebranding was a bit more than they expected.

In this episode, we reconnect with our friends from the Ohio Department of Natural Resources to recount the challenges, insights, ah-ha's and oohs and ahhs that happen when clients and agency have a full understanding and trust in the science and creativity involved in branding.

Guests:

• Jeremy Scherf, Central Region Manager, Ohio Department of Natural Resources Division of Forestry
• Marin Smith, Vice President of Client Services and Creative, Shift•ology Communication

Episode Links:

• Blog: That One Time, at Re-Brand Camp...
• See the rebranded camp
• Contact Shift•ology to learn more about branding services