Want to get more photography clients through the door? This week, we're talking about how to turn Google Maps and Google Business into powerful tools for getting more leads and growing your business growth. Learn how to improve your local marketing and get found by the right people, all without spending a penny.

In this episode, you’ll learn:

• Why the name you've chosen for your photography business could be holding you back and what you can do about it to get more leads.

• The one thing you must do to get to the top of Google Maps and why reviews are absolutely vital for your marketing.

• How to craft your Google Business profile to get more clients, and why you should be posting on it regularly.

Are you a commercial photographer in the UK looking to take your business to the next level? You’re likely focused on your portfolio, marketing, and networking—and those are all crucial. But what if we told you there’s a single, powerful skill that can dramatically improve your client relationships, boost your likeability, and ultimately lead to more business?

In this episode, we chat with Colin D Smith, a true expert on the art of listening. While most of us think we’re good listeners, the reality is that very few people have truly mastered this skill. Colin explains why deep listening is so important, not just for personal connections, but specifically for professional success.

Colin breaks down how a few simple changes can make a huge difference:

• Build Trust & Likability: By asking open-ended questions like, “How do you feel about that?” or “What more do you want to say about that?”, you encourage clients to open up. This helps you build genuine trust and makes you more likable, which is essential for securing future work.

• Improve Client Relationships: When you're a better listener, your clients will also listen more closely to you. This creates a powerful, two-way street that ensures your clients feel heard and understood, making them feel confident they’ve chosen the right person for the job.

• Get More from Networking: Networking isn’t about pitching yourself; it’s about connecting. The better you listen, the faster you can build rapport and stand out in a crowded room.

Colin shares practical techniques to help you sharpen your skills:

• Be Present: Clear away distractions and go into conversations with a calm, settled mind. Don’t just hear what someone is saying; truly listen by observing their body language and letting them finish their thoughts.

• The Power of the Pause: After someone finishes speaking, wait a full three seconds before you respond. This simple pause prevents interruptions and gives you time to fully absorb what was said.

• Listen for the Little Things: Pay attention to phrases like, “I’ve never told this to someone before.” This shows they are trusting you with something personal and gives you a powerful opportunity to deepen the connection.

Don't let your communication skills hold you back. Deep listening can be learned, and it might just be the most valuable investment you make in your photography business.

Want to learn more? You can connect with Colin at:

• Website: dexteritysolutions.co.uk

• LinkedIn: linkedin.com/in/colindsmith1

• Email: colin.smith@dexteritysolutions.co.uk

  
  

This week, Marcus and Sam discuss the hotly debated topic of “Do you need a photography degree/qualification to be a commercial photographer” and what’s the alternative?

This is the first ever episode of Shoot to the Top and we are sharing it with you as Marcus and Sam are taking a little summer break.

Marcus, no surprise, being an ex senior Lecturer in photography comes down in favour! But for reasons that may not be obvious. Sam asks probing questions and has an alarming stat of the Day.

This show is just perfect if you are trying to decide whether to spend your hard earned cash on going to university.