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Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Commercial Photographer: Your Guide to Marketing, Creativity and Growth

By: Sam Hollis and Marcus Ahmad
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About this listen

Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast for professional headshot and brand photographers. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you've always wanted. Stop guessing and start growing with business help and guidance from a community of industry experts.Sam Hollis and Marcus Ahmad Economics Marketing Marketing & Sales
Episodes
  • Skip the Grind: Buy Your Way to a Bigger Photography Business
    Oct 14 2025

    Tired of the slow crawl to grow your photography business?In this episode, we're talking about a serious shortcut: buying an existing outfit. Sam shares his personal experience and lays out a practical guide on how to acquire a local photographer's assets to instantly boost your client list and portfolio, including a deeper dive into lucrative commercial photography and brand photography markets.

    What You'll Take Away

    • Instantly scale your business overnight: Discover the one radical move that can double your client roster and digital presence without years of grafting.
    • Avoid the biggest financial mistake: Learn the critical difference between buying the 'business' and buying the 'assets' to protect yourself from hidden debt and legal faff.
    • Work out exactly what you should pay: We give you the no nonsense methods for valuing a business's goodwill and client list, including clever ways to structure payments that protect your cash.


    Ready to stop waiting for growth and start making it happen?This episode is packed with invaluable, practical advice for any UK photographer looking to get ahead.

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    24 mins
  • Shoot for Success: Unleashing Your Brand Photography Creativity
    Oct 7 2025

    Brand photography isn't just a job; it's a goldmine for creativity and a sure-fire way to deliver massive value to your clients. Aimed squarely at UK photographers, this episode cuts through the waffle to show you how a fresh approach to branding shoots can keep you creatively sharp and significantly move the needle for your business.


    Stop leaving money and opportunities on the table. Here's a taste of what you'll gain from listening:


    You'll discover the simple yet powerful shift in focus that instantly transforms your images from simple snaps into authentic, powerful visual narratives for your clients' brands.


    How do you stay razor-sharp creatively when working on multiple, varied projects? We reveal why shooting brand photography forces you to borrow from different photographic genres, and how this fusion keeps your skills fresh and your portfolio unique.


    Learn the crucial difference between 'spontaneity' and poor planning, so you can walk onto a set fully prepared while remaining completely open to unexpected, brilliant ideas—a skill that impresses clients and leads to your best work.

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    20 mins
  • Commercial Photography Marketing: 5 Low Cost Strategies for UK Photographers
    Sep 30 2025

    Tired of throwing time and money at marketing and gettingnowhere? This week, Sam delivers five and a half practical, low cost marketing strategies for photographers that any UK photographer can implement right now to bring in higher paying commercial photography clients and grow theirbusiness.

    This episode is packed with useful content, but we've pulledout the three essential takeaways that will most quickly boost your commercial photography business. Stop relying on luck; start implementing a clear plan that converts prospects into paying customers.

    Listen to discover:

    Three Things You’ll Learn in This Episode

    1. The Hidden Database on Your Hard Drive: Discover the simple, overlooked source of paying clients you already possess, and learn the UK-specific GDPR rule that allows you to contact them immediately, turning old inquiries into new sales.
    2. How to Break the Ice with Big Decision-Makers: Find out the essential 3-step blueprint for warming up leads on LinkedIn before you send a connection request, ensuring that key marketing staff are ready to see the value in your commercial photography.
    3. The Low-Cost Client Funnel You Need: Master the technique of the "discounted offer" (like a simple headshot) and, more importantly, the crucial plan to successfully move those first-time buyers onto your premium, high-value brand shoots.


    Grab a cuppa and listen now—your next big client is waiting.

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    25 mins
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