Session 11: Global Advocacy and Narrative-Building for Startups
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Session 11: Global Advocacy and Narrative-Building for Startups
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About this listen
This session was held in Mongolia as part of the "Policy Ecosystem Development for Startups" event. Anndy Lian, a best-selling author, delivered a compelling speech on "Global Advocacy and Narrative-Building for Startups." Organized by the Mongolian Ministry of Economy and Development, the Asian Productivity Organization, and the Mongolian Productivity Organization. Lian emphasized that advocacy and storytelling are not mere buzzwords but essential tools for startups to shape perceptions, attract investment, and drive growth in an increasingly competitive global landscape.Lian underscored the transformative power of advocacy, noting that ecosystems with strong advocacy grow 25% faster. He described it as a "growth multiplier," enhancing credibility and visibility among stakeholders, which leads to a 30% increase in foreign direct investment and boosts job creation. However, he acknowledged the hurdles startups face, such as limited outreach budgets and skeptical stakeholders, making advocacy a critical strategy for standing out and building trust in a crowded market.