Consistent lead generation and niche specialization are key drivers for success in restaurant marketing. In this episode, the host sits down with Deborah Smith, marketing thought leader, social media expert, award-winning author, and Owner of Foxtrot Media LLC and Jersey Bites.

Deborah shares how her 20+ years of experience in digital marketing, focused on the food and beverage industry, shaped her boutique agency’s approach to working with restaurants. She dives into the unique challenges restaurants face, like high turnover and tight budgets, and how her team delivers hands-on, personalized service through evolving marketing strategies from print ads to daily digital engagement. Deborah also discusses how COVID-19 pivoted their strategy, the value of specializing early, and the importance of strong financial management in agency operations.

Whether you’re building a niche agency, managing client relationships in tight-margin industries, or looking to refine your marketing tactics, Deborah’s insights offer valuable lessons and inspiration for agency owners at every stage.

Takeaways:

• Specialize early to build deep expertise and streamline operations
• Prioritize consistent lead generation tailored to niche challenges
• Invest in reliable financial support and forward-looking planning
• Build lasting client relationships through value and personalized service

Connect with Deborah:

• LinkedIn: https://www.linkedin.com/in/deborahleesmith/
• Foxtrot Media LLC: FoxtrotMediaLLC.com
• JerseyBites Instagram: instagram.com/JerseyBites
• Book: https://a.co/d/3PtskaP

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• Transistor: https://marketingagencypowerhour.com/
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• YouTube: https://www.youtube.com/@MarketingAgencyPowerHour