AI or rules, what really wins in Amazon PPC? Uncover the truth about Amazon ads automation, smarter bidding, and scaling Amazon strategies sellers need to know today.

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Curious about how AI and Rules can revolutionize your Amazon advertising strategy? Imagine harnessing the power of emerging AI tools to supercharge your PPC campaigns and keep your brand ahead of the competition. Join us as Destaney Wishon shares her expertise on striking the perfect balance between AI, automation, and rule-based approaches to unlock the full potential of your Amazon advertising efforts.

Our conversation takes an insightful turn as we explore the complexities of managing advertising campaigns for brands with intricate SKU lines and varied objectives. Destaney unpacks the nuances of using AI and rules-based systems, revealing how to leverage these tools without losing sight of your brand's unique insights and goals. We get into the importance of contextual understanding when evaluating key metrics like ACoS, ensuring that your strategies align with your specific product types and campaign goals. Plus, uncover the trade-offs between automation and manual control, and learn how agencies can enhance operational efficiency while maintaining that all-important personal touch.

But that's not all. We offer a comprehensive guide to optimizing your advertising strategies with Amazon Marketing Cloud (AMC) and audience targeting techniques. You'll learn how to use Helium 10 Ads to set up AMC instances and discover practical tips for building profitable audience segments. From increasing your Return on Advertising Spend (ROAS) to avoiding campaign cannibalization, we equip you with the tools and insights necessary to thrive in a competitive Amazon marketplace. To top it off, we invite you to subscribe to the Serious Sellers Podcast’s new YouTube channel for a chance to win a one-on-one session with either Carrie, Bradley, or Shivali, offering personal insights and a unique opportunity to enhance your advertising game.

In episode 701 of the Serious Sellers Podcast, Carrie and Destaney discuss:

• 00:59 - AI vs Automation in Amazon Advertising
• 06:47 - Optimizing AI for Different Goals
• 09:30 - Advanced Strategies for Amazon Advertising
• 10:14 - Interpreting ACoS for Amazon PPC Success
• 15:53 - AI vs. Keyword Harvesting in Marketing
• 18:38 - Importance of Video in Amazon Advertising
• 22:37 - Strategies for Amazon Ad Console
• 31:23 - Optimizing PPC Campaigns for Improved ROAS
• 34:24 - Engagement Incentives for Video Viewers

It's episode 700! You know what that means: It's time for another edition of the Maldives Honeymoon Amazon launch strategy, where we talk about everything that's working for launching products on Amazon for 2025 and 2026.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Can you imagine launching a product on Amazon and seeing it soar to page one with minimal sales effort? Join Bradley Sutton from the beautiful Milaidhoo Resort in the Maldives as he uncovers the secrets of the Newest version of the Maldives Honeymoon Amazon Launch Strategy for 2025 and 2026. Bradley dives deep into the nuances of keyword research amidst evolving AI search behaviors and how sellers can leverage this to optimize product listings. Discover why the honeymoon period offers a unique competitive edge and how to maximize visibility during this crucial timeframe.

Unlock the secrets to keeping your product on Amazon's first page with the right strategies and tools. We unravel the mystery of title density and how to utilize Helium 10's Listing Analyzer for evaluating your SEO power against competitors. By choosing strategic keywords and understanding your "right to win," you can maintain sustained visibility beyond the initial launch boost. Explore how analyzing competitor strength prepares you to stay competitive in your niche and maintain top rankings.

Optimize your Amazon launch with a toolkit that includes Helium 10 tools, TikTok launches, and influencer marketing. Learn about the power of test listings and other strategies in enhancing product relevancy signals and maximizing exposure. We explore managing reviews with future launch dates and handling SEO challenges while launching on TikTok. With insights into tracking keywords and monitoring changes, we guide you through efficiently managing your advertising budget and ensuring a successful product launch on Amazon. Dive into this resource-rich episode and take your Amazon selling game to the next level.

In episode 700 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 - A New Maldives Honeymoon Launch Strategy Episode
• 03:15 - Step 0.5: What the Amazon “Honeymoon Period” Really Means
• 10:20 - Step 1: Check Title Density
• 11:30 - Step 2: Analyze Competitor Strength with Listing Analyzer by Helium 10
• 12:40 - Step 3: Audit SEO Strength with Listing Builder by Helium 10
• 13:40 - Step 4: Explore Bundling via Frequently Bought Together & Black Box
• 15:10 - Step 5: Pick the Right Variation using Xray's Child-level Sales Data
• 16:10 - Step 6: Review Mining, Rufus Questions, & POE
• 18:30 - Step 7: Optimize Images & Split-Test with Helium 10 Audience
• 20:20 - Step 9: Build a Fully-Optimized Test Listing
• 31:00 - Step 10: Set Real Listing’s Launch Date in the Future
• 32:00 - Step 11: Enroll in Vine Pre-Launch Reviews
• 33:00 - Step 12: Create Single-Keyword Campaigns
• 34:10 - Step 13: Add Broad/Auto/Exact Low-Bid Harvesters with Helium 10 Ads
• 35:20 - Step 14: Track Rankings & Ads with Keyword Tracker with Boost Feature
• 35:50 - Step 15: Turn On Alerts by Helium 10
• 36:20 - Step 16: Day-1 List-Price Purchases + CPR Pacing
• 37:20 - Bonus: Check Inventory Heat Maps
• 37:50 - Bonus: Parallel TikTok Shop Launch (MCF tie-in + Influencer Finder)
• 38:06 - Case Study: Trademark-Constrained Launch & Rufus vs. SEO (Demon Slayer product example)
• 42:26 - Outro & Offers (Helium 10 Discount Codes and TikTok Tools)

Amazon AWD is out of space. A really cool new keyword research tool from Helium 10 might be the coolest thing in the last few years. Plus, Amazon is experimenting with virtual multipacks.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Multiple sellers are reporting issues with sending inventory to Amazon Warehousing & Distribution (AWD), with messages saying there’s no capacity available. Some were told by seller support to wait seven days, raising concerns across Facebook groups. Helium 10’s new Listing Builder feature consolidates keyword research by pulling data from eight unique sources, including brand analytics, search query performance, and historical rankings, directly into one workflow. This streamlines the process of optimizing or creating listings, saving sellers time while giving them access to exclusive insights competitors can’t get elsewhere, outside Helium 10. Netflix turns to Amazon to make its ads easier to buy https://digiday.com/marketing/netflix-turns-to-amazon-to-make-its-ads-easier-to-buy/ Sellers can now easily fulfill TikTok Shop orders using their existing Amazon FBA inventory through Helium 10’s MCF integration. By mapping TikTok SKUs to Amazon SKUs, orders are automatically shipped by Amazon, with options for safety stock and fulfillment speed, all without manual tracking or order creation. Amazon Virtual Packs https://sellercentral.amazon.com/help/hub/reference/GK2U2WZY6GSSTJZY Helium 10 Elite Q3 Workshop at Amazon Accelerate http://h10.me/q3workshop - Use Code: Elite100 for free tickets Whether you're a seasoned seller or just starting out, this episode offers valuable insights and strategies to maximize your success in the ever-evolving world of e-commerce.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:48 - AWD Out of space?
• 01:35 - 8 In 1 Keyword Research
• 10:52 - Netflix x Amazon
• 13:15 - MCF For TikTok
• 16:08 - Virtual Multipacks
• 18:11 - Amazon Accelerate