An 8-figure seller in China reveals what US sellers get wrong about Chinese competition, black-hat tactics, global expansion, and the data-driven moves behind his Amazon growth.

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

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What is really happening behind the scenes with top Chinese Amazon sellers? In this episode, Bradley travels to Shenzhen, China, to sit down with Bennett, an eight-figure seller who shares a rare inside look at how serious Amazon sellers in China are building and scaling brands. Helping guide the conversation is Freeman Cui from Helium 10’s Shenzhen office, who serves as Bennett’s translator throughout the interview. From launching his first cleaning product in 2017 to growing one brand to $15 million in annual sales, Bennett breaks down the mindset, systems, and strategies behind his success. One of the most eye-opening parts of the conversation is Bennett’s take on black hat tactics. He confirms that those tactics still exist but says Amazon is making it harder for bad actors to survive in the long term. His belief is that the future belongs to compliant sellers who focus on quality products, strong branding, and long-term stability. That alone makes this episode a must-listen for sellers who assume all Chinese competitors play the same game. Bennett also opens up about how his team uses data to make smarter decisions across product research, market expansion, keyword strategy, and advertising. He shares how Helium 10 tools like Market Tracker 360, Search Query Analyzer, Cerebro, and Helium 10 Ads help his team spot trends, avoid bad opportunities, optimize PPC, and launch products with more precision. He also walks through how they research trends from Amazon, Etsy, customer feedback, and even physical retail stores. This episode is packed with practical insights on global expansion, AI-driven advertising, and product launches, but it also gives listeners something more valuable: perspective. Bennett explains why Brazil could be one of the biggest untapped Amazon opportunities, why patience is one of his company’s unfair advantages, and why his team is aiming to grow from $15 million to $50 million in the coming years. If you want to understand how elite Chinese sellers actually think, this episode pulls back the curtain.

In episode 742 of the Serious Sellers Podcast, Bradley, Bennett, and Freeman discuss:

• 00:00 - Why Chinese Sellers Envy US And European Sellers
• 00:41 - Meeting Bennett In Shenzhen, China
• 01:04 - Bennett’s Background And First Amazon Product
• 02:17 - Building A $15 Million Cleaning Brand
• 02:52 - How He Uses Market Tracker 360 To Find Opportunities
• 04:12 - A Product Win And A Market Shift That Saved Money
• 05:50 - The Truth About Black Hat Tactics In China
• 07:48 - How Search Query Analyzer Changed His PPC Strategy
• 10:07 - Three Unique Strategies Behind His 8-Figure Growth
• 12:28 - Why Brazil Is His Top Expansion Market
• 14:02 - How He Uses AI Advertising And Where It Still Falls Short
• 17:53 - His New Product Launch Strategy And $50 Million Goal

A law student launched painter’s tape on Amazon, built a mid-7-figure business, bought another brand, and found a surprise TikTok Shop shortcut he almost paid extra for.

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode, Bradley Sutton sits down in Long Island City with Shaff Qureshi, a New York-born entrepreneur who built a mid-seven-figure Amazon business after launching with something as simple as painter’s tape. What started as a side hustle during law school quickly became a serious business, even though his immigrant parents initially hoped he would follow a more traditional career path. Shaff shares how he discovered Amazon through a friend connected to a retail business, saw the opportunity early, and jumped in while still in school. The conversation follows his progression from that first painter’s tape launch in 2019 to building multiple brands, including his planner and journal brand, Insight. He explains why he stayed focused on growing in the U.S. instead of expanding internationally too soon, and how that discipline helped him keep scaling year after year. Shaff also talks about recently acquiring part of a larger educational poster brand, revealing that his long-term vision is not just to sell products, but to build a portfolio of household brands. A major highlight of the episode is Shaff’s detailed breakdown of how he launches and grows products. He discusses using auto campaigns aggressively at launch, driving outside traffic from Google, Meta, and email, and relying on keyword rankings as the core success metric for his team. He also explains how Helium 10 tools like Search Query Analyzer, Keyword Tracker, and Helium 10 Ads help his business track market size, measure ranking retention, and identify which ad types are actually driving efficient results. Shaff also shares lessons from both painful losses and unexpected wins. He talks about taking on a large loan for a product expansion that underperformed, and how that failure forced him to improve his systems and decision-making. On the other hand, one supplier mistake accidentally created a product variation customers loved, which became a breakout success. The episode also touches on his TikTok Shop expansion plans, including how Helium 10 Diamond saved him from adding more software subscriptions by already including influencer outreach tools he was about to pay extra for.

In episode 741 of the Serious Sellers Podcast, Bradley and Shaff discuss:

• 00:00 - Introduction
• 01:05 - Shaff’s New York And Pakistan Background
• 02:30 - Law School, Family Influence, And Starting A Business
• 04:05 - Why His Parents Doubted Amazon At First
• 05:17 - How He First Discovered The Amazon Opportunity
• 06:45 - Launching Painter’s Tape In 2019
• 08:28 - Building Insight And Growing Multiple Brands
• 10:06 - Revenue Breakdown, TikTok Shop, And U.S. Marketplace Focus
• 11:32 - Buying Another Brand And Building A Portfolio
• 12:28 - How He Uses Helium 10 For Growth And KPIs
• 15:19 - His Product Launch Strategy And Off-Amazon Traffic
• 24:18 - Biggest Losses, Surprise Wins, And TikTok Shop Software Savings

Her first big Amazon win should have ended when the pandemic did. Instead, it sparked a bold pivot, lean launches, AI image hacks, and a $1M fashion brand scaling fast now.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Shan Shan Fu joins Bradley in New York to share how she went from working in tech to building an e-commerce brand from scratch. She started selling stylish face masks on Amazon and Etsy during the pandemic, quickly gaining traction as demand surged. That early success gave her the confidence to pursue entrepreneurship full-time and showed her what was possible when she combined market timing with fast execution. When the face mask boom faded, Shanshan had to reinvent the business. She pivoted into women’s clothing accessories, especially tights and stockings, and used a volume-based launch strategy to find winning products. Instead of betting everything on one item, she launched multiple products at once, knowing only a percentage would succeed. That approach helped her grow Millennials in Motion into a high six-figure brand that is now on track for seven figures. Throughout the episode, Shan Shan explains how Helium 10 became central to her growth. She used Helium 10 tools like Cerebro, Keyword Tracker, Search Query Analyzer, Profits, and Ads to research products, track rankings, monitor profitability, and automate PPC decisions across more than 100 SKUs. She also shares how she manages a highly seasonal catalog, controls cash flow, and makes launch decisions with lean budgets. Another major theme is speed through AI. Shan Shan talks about using AI tools like Nano Banana to improve listing images and boost click-through rates, while also using ChatGPT to help create optimized listings at scale. Her story is a strong example of how sellers can adapt when markets change, use data to reduce risk, and build a real brand by staying flexible and moving quickly!

In episode 740 of the Serious Sellers Podcast, Bradley and Shan Shan discuss:

• 00:00 - Introduction
• 02:38 - Why She Started Selling During The Pandemic
• 03:01 - Launching Face Masks On Amazon And Etsy
• 06:06 - Pivoting Into Women’s Tights And Accessories
• 07:35 - Discovering Helium 10 And Researching New Products
• 09:11 - Why She Kept Her Day Job At First
• 10:35 - The Biggest Challenges In The Pivot To A New Product
• 12:16 - Revenue Growth And Marketplace Expansion
• 15:04 - Managing A Seasonal Brand On Amazon
• 16:12 - Finding Winning Products And Variations With Data
• 22:42 - Launching 33 Products In One Month With AI
• 30:41 - The Goal To Hit $1 Million And Beyond