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Selling Real Beauty in a Market Full of Fakes

Selling Real Beauty in a Market Full of Fakes

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 In this episode of Smart Growth, we sit with Praise Odinaka, founder of Ina_rayz Beauty, a bold, purpose-driven Beautypreneur committed to selling original skincare products and promoting holistic wellbeing for women. From starting her journey in the beauty industry at just 18 to building a brand that stands out in Nigeria’s saturated and counterfeit-ridden market, Praise shares her story, struggles, and how she’s earning her customers’ trust every day. Odinaka received expert advise and support from Soji Akinlabi who is a storyteller and a serial entrepreneurs on how to grow her revenue month-to-month.

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