Malcolm Beatty was meant to auction cattle, not cars.

But after his dad died and the family farm future vanished, the 16-year-old opened the Yellow Pages, circled “car salesman”, and never looked back.

In this raw conversation, the MB Motors founder reveals:

• How a £450 Peugeot 306 on his driveway became a 150-car forecourt – and why he still trusts auction sheets over glossy adverts.

• The thieves who stole seven of his best cars and the brutal lessons that now keep his yard fortress secure.

• Why farmers make the toughest negotiators and the one tactic that still closes deals today.

• Building an award-winning website on an independent budget and using #SourceIt to beat franchised giants.

• Franchise vs. independent sales – the red-tape, the margins, and the simple reason customers drive past showrooms to buy from him.

If you’re dreaming of swapping a salaried sales-manager desk for your own lot, or just want to know how to turn setbacks into silverware, Malcolm’s story is the playbook.

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit: www.symcotraining.co.uk

Most service advisors freeze the moment a customer pushes back.

This episode breaks down 5 objection-handling scripts that turn awkward “no thanks” moments into confident, ethical sales.

Simon walks through:

• (2:30) The tyre pitch that makes price comparisons irrelevant

• (4:21) The brake fluid line that reframes the risk

• (6:01) The HVAC analogy that changes minds in winter

• (7:17) The old-school script that still works: Feel, Felt, Found

• (8:29) A closing line so disarming it doesn’t feel like selling.

If your service team hears “I’ll leave it” more than they’d like, play them this.

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit: www.symcotraining.co.uk

Speed matters. But when six dealers send back the same templated email, guess who the customer trusts?

No one.

In this episode, Simon breaks down:

• Why quick replies aren’t the same as good ones (2:01)

• The 7 digital questions every sales team should prepare for (8:10)

• A smarter way to personalise replies using ChatGPT—without rewriting everything (9:04)

• The exact format top salespeople at Leasing Options are using right now (12:01)

This one’s for sales managers relying on automation but losing the human touch. If your email replies sound like everyone else’s, you’re just making it easier for customers to ghost you.

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit: www.symcotraining.co.uk