• Sebastian James (Former CEO, Dixons Carphone and Boots)

  • May 7 2025
  • Length: 47 mins
  • Podcast

Sebastian James (Former CEO, Dixons Carphone and Boots)

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  • Summary

  • In But Tell Me How, IoD Chair John Browett covers the ups and downs, the detail, and the reality of running a business.

    In each episode, he sits down with successful entrepreneurs and business leaders to discuss what’s worked, their biggest failures and those often overlooked but crucial elements of their success.

    Whether you're just starting out in business or looking to scale up, But Tell Me How is packed with practical insights and advice to help you on your entrepreneurial journey.

    In this episode, John speaks to Sebastian James, former CEO of Dixons Carphone and Boots. Together they discuss how Sebastian overcame the failure of his first business and the lessons his learnt before he began his entrepreneurial journey again in his mid-30s. Sebastian particularly focuses on the importance of resilience and making sure you have the right team around you.

    You can also find us wherever you usually get your podcasts by searching, ‘But Tell Me How’.
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