Episodes

  • The No-Scroll Bar Rule—Empowering PO’s Through Constraints | Joel Bancroft-Connors

    The No-Scroll Bar Rule—Empowering PO’s Through Constraints | Joel Bancroft-Connors
    Jun 6 2025
    Joel Bancroft-Connors: The No-Scroll Bar Rule—Empowering PO’s Through Constraints

    Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

    The Great Product Owner: The Collaborative Innovator

    Joel describes an exceptional Product Owner scenario at a large insurance organization where complementary skills created magic. Working with two different people - a business expert who understood insurance but lacked development knowledge, and a designer with user experience expertise - Joel suggested the designer take on the Product Owner role while collaborating closely with the business person.

    This collaboration between complementary skills produced outstanding results. The great Product Owner understood that their role wasn't to control every detail but to unleash developer creativity by providing problems and context rather than prescriptive solutions. Joel's approach of "give the developers a problem and a canvas" allowed the team to innovate while staying focused on customer needs. This Product Owner fostered innovation rather than preventing it, demonstrating how effective collaboration can transform product development.

    The Bad Product Owner: The Business Analyst That Couldn’t Let Go

    Joel identifies a problematic anti-pattern: the Business Analyst who transitions to Product Owner but can't abandon their documentation-heavy approach. While Business Analysts can make excellent Product Owners with proper support, those who insist on documenting everything create communication bottlenecks and slow down delivery. This creates a "telephone game" effect between the BA/PO and developers. Joel encountered one such individual who would declare "the developers can't do that" without giving them the opportunity to explore solutions.

    Following his "no-scroll bar rule" for documentation, Joel emphasizes that Product Owners should provide just enough information to enable developer creativity, not overwhelming detail that stifles innovation. When the problematic BA was replaced with someone who understood customers and trusted developers, the team's innovation flourished.

    In this segment, we refer to the book Liftoff, by Larsen and Nies.

    Self-reflection Question: Are you enabling developer innovation by providing problems and context, or are you stifling creativity with excessive documentation and control?

    [Scrum Master Toolbox Podcast Recommends]

    🚀 Global Agile Summit 2025

    Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

    🌍 Connect with global Agile leaders.

    💡 Learn practical strategies for impact.

    🔥 Break free from Agile fatigue and become a Pragmatic Innovator

    Check Full Program

    [Scrum Master Toolbox Podcast Recommends]

    About Joel Bancroft-Connors

    Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists.

    You can link with Joel Bancroft-Connors on LinkedIn.
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    19 mins
  • Sustainable Value—Redefining Success Beyond Profit | Joel Bancroft-Connors

    Sustainable Value—Redefining Success Beyond Profit | Joel Bancroft-Connors
    Jun 5 2025
    Joel Bancroft-Connors: Sustainable Value—Redefining Success Beyond Profit

    Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

    Joel has evolved his definition of Scrum Master success over time, moving beyond traditional metrics to focus on what truly matters: sustainable value delivery. While Agile principles clearly state the goal of delivering value continuously, Joel emphasizes that success isn't just about making profit - it's about creating sustainable profit through sustainable processes and people practices. He challenges Scrum Masters to consider their "people sustainability metric" and asks whether their approach supports long-term team health and organizational resilience. Joel's definition encompasses three pillars: delivering sustainable value, maintaining sustainable processes, and ensuring sustainability for people. This holistic view of success requires Scrum Masters to think beyond immediate outcomes and consider the long-term impact of their practices.

    In this segment, we refer to the book Turn the ship around! by David Marquet.

    Self-reflection Question: What is your people sustainability metric, and how are you measuring whether your Scrum practices support long-term team and organizational health?

    Featured Retrospective Format for the Week: Back to Basics

    Joel advocates for returning to the foundational retrospective format outlined in "Agile Retrospectives" by Derby and Larsen. Rather than getting caught up in complex or creative retrospective techniques, he emphasizes the power of following the basic steps: set the stage, gather data, generate insights, decide what to do, and close the retrospective. Joel stresses that there's an important arc to retrospectives that shouldn't be overlooked. By taking time to properly gather data and following the structured approach from the agile retrospectives book, teams can achieve more meaningful and actionable outcomes. Sometimes the most effective approach is simply executing the fundamentals exceptionally well.

    In this segment, we refer to the book Agile retrospectives, by Derby and Larsen.

    [Scrum Master Toolbox Podcast Recommends]

    🚀 Global Agile Summit 2025

    Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

    🌍 Connect with global Agile leaders.

    💡 Learn practical strategies for impact.

    🔥 Break free from Agile fatigue and become a Pragmatic Innovator

    Check Full Program

    [Scrum Master Toolbox Podcast Recommends]

    About Joel Bancroft-Connors

    Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists.

    You can link with Joel Bancroft-Connors on LinkedIn.
    Show More Show Less
    17 mins
  • The 90-Day Rule—Building Trust Before Disrupting the Status Quo | Joel Bancroft-Connors

    The 90-Day Rule—Building Trust Before Disrupting the Status Quo | Joel Bancroft-Connors
    Jun 4 2025
    Joel Bancroft-Connors: The 90-Day Rule—Building Trust Before Disrupting the Status Quo

    Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

    Joel shares his first experience as a CSM at a traditional hard drive manufacturing company, where he learned the art of patient change management. Tasked with bridging the gap between a rigid mothership company and their agile startup division, Joel discovered the power of focusing on principles rather than processes. For six months, he concentrated on creating transparency and shifting focus from status reporting to "getting to done" without ever mentioning Scrum or Agile.

    His approach followed what he calls the 90-day rule: "In the first 90 days - do no harm, but then have a plan to do something." By listening first and building trust, Joel helped the team deliver a product in just three months. He emphasizes the importance of making people feel valued and using "future perfect thinking" to envision desired outcomes before introducing change.

    In this episode we refer to Luke Hohmann’s Innovation Games, the website and resource Manager-Tools.com, and Daniel Pink’s book Drive.

    Self-reflection Question: Are you rushing to implement changes, or are you taking time to build trust and understand the current state before introducing new practices?

    [Scrum Master Toolbox Podcast Recommends]

    🚀 Global Agile Summit 2025

    Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

    🌍 Connect with global Agile leaders.

    💡 Learn practical strategies for impact.

    🔥 Break free from Agile fatigue and become a Pragmatic Innovator

    Check Full Program

    [Scrum Master Toolbox Podcast Recommends]

    About Joel Bancroft-Connors

    Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists.

    You can link with Joel Bancroft-Connors on LinkedIn.
    Show More Show Less
    14 mins
  • How Performance Reviews Killed a Great Agile Team | Joel Bancroft-Connors

    How Performance Reviews Killed a Great Agile Team | Joel Bancroft-Connors
    Jun 3 2025
    Joel Bancroft-Connors: How Performance Reviews Killed a Great Agile Team

    Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

    Joel tells the story of a team caught in the crossfire of a poorly executed large-scale agile transformation. While the CTO championed going agile, they quickly checked out, leaving the organization without clear direction or understanding of why they were adopting agile practices. The company measured success through output metrics like "number of teams trained" rather than meaningful outcomes. Joel worked with an exceptional team that had built their own collaborative workspace and was performing well, but external forces kept pulling them out of flow. Performance reviews created internal conflict, leading team members to focus on individual success rather than collective achievement. The team ultimately fell into their own traps, with everyone "focusing on themselves and throwing others under the bus." Joel recommends balancing performance evaluations with 50% team-based and 50% individual metrics to prevent this destructive pattern.

    Self-reflection Question: Does your team truly understand why they are using Scrum, or are they just going through the motions of the framework?

    Featured Book of the Week: Start with Why by Simon Sinek

    Joel credits Simon Sinek's "Start with Why" as a transformational influence on his coaching approach. The book's central principle that "people don't buy what you do, they buy why you do it" fundamentally changed how Joel teaches Scrum. He realized he had been teaching Scrum incorrectly by focusing on the mechanics rather than the purpose. Now Joel listens to this book annually and has shifted his focus to helping teams and organizations understand why Scrum matters and why it's important. This shift from teaching the "what" to emphasizing the "why" has made his coaching significantly more effective and meaningful.

    Joel also mentions the book Coaching Agile Teams by Lyssa Adkins.

    [Scrum Master Toolbox Podcast Recommends]

    🚀 Global Agile Summit 2025

    Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

    🌍 Connect with global Agile leaders.

    💡 Learn practical strategies for impact.

    🔥 Break free from Agile fatigue and become a Pragmatic Innovator

    Check Full Program

    [Scrum Master Toolbox Podcast Recommends]

    About Joel Bancroft-Connors

    Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists.

    You can link with Joel Bancroft-Connors on LinkedIn.
    Show More Show Less
    13 mins
  • When Great Scrum Masters Fail—The Hidden Cost of Poor Value Communication | Joel Bancroft-Connors

    When Great Scrum Masters Fail—The Hidden Cost of Poor Value Communication | Joel Bancroft-Connors
    Jun 2 2025
    Joel Bancroft-Connors: When Great Scrum Masters Fail—The Hidden Cost of Poor Value Communication

    Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

    Joel shares a powerful lesson about the critical importance of communicating value beyond team performance. Despite achieving remarkable success with multiple teams as an agile coach, Joel and his colleagues ultimately failed because they couldn't effectively demonstrate their value to leadership. The teams were thriving, but when budget cuts came, the coaching support was eliminated first. Without ongoing support, these successful teams began to deteriorate. Joel emphasizes that as Scrum Masters and agile coaches, we must actively communicate our impact and connect team success to business outcomes. Simply assuming that good team performance speaks for itself is not enough - we need to interact more with stakeholders and clearly articulate the value we create.

    In this episode, we refer to the TV series Ted Lasso, and the books Start with Why by Simon Sinek, and Coaching Agile Teams by Lyssa Adkins.

    Self-reflection Question: How effectively are you communicating the business value of your Scrum Master activities to leadership, and what specific metrics or stories could better demonstrate your impact?

    [Scrum Master Toolbox Podcast Recommends]

    🚀 Global Agile Summit 2025

    Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

    🌍 Connect with global Agile leaders.

    💡 Learn practical strategies for impact.

    🔥 Break free from Agile fatigue and become a Pragmatic Innovator

    Check Full Program

    [Scrum Master Toolbox Podcast Recommends]

    About Joel Bancroft-Connors

    Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists.

    You can link with Joel Bancroft-Connors on LinkedIn.
    Show More Show Less
    15 mins
  • BONUS Martti Kuldma: How to Transform Century-Old Organizations Through Product-Driven Agile Transformation

    BONUS Martti Kuldma: How to Transform Century-Old Organizations Through Product-Driven Agile Transformation
    May 31 2025
    BONUS: Martti Kuldma shares how to transform century-old organizations through product-driven agile transformation In this BONUS episode we explore the remarkable transformation journey at Omniva with CEO Martti Kuldma. From traditional postal services to innovative logistics solutions, we explore how a 100+ year old company embraced product thinking, DevOps practices, and agile transformation to become a competitive force in modern logistics. Omniva's Digital Evolution—IT as a Revenue Center "We innovated the parcel machine business for a few years, and software has been an area of investment for us - software as a separate vertical in our business." Omniva represents a fascinating case study in organizational transformation. While many know it as Estonia's post office, the company has evolved into an international logistics powerhouse with significant revenue streams beyond traditional postal services. Under Martti's leadership, the organization has reimagined software not as a support function but as a core revenue driver, positioning itself for the dramatic shifts expected in logistics delivery over the next five years. The Vision: Physical Mailing as the Next IP Network "The Vision: physical mailing as the next IP network - this will give us a lot more freedom to adapt to changes in delivery demand." Martti's strategic vision extends far beyond conventional logistics thinking. By conceptualizing physical delivery networks similar to internet protocols, Omniva is preparing for a future where logistics companies leverage their physical infrastructure advantages. This approach addresses the fundamental challenge of fluctuating demand in e-commerce and traditional logistics, creating opportunities for crowd delivery solutions and gig economy integration that capitalize on existing network effects. Breaking Down Waterfall Barriers "When I came we had waterfall processes - annual budgeting, procurement for software development. It took a couple of weeks to do the first rounds, and understand what could be improved." The transformation from traditional procurement-based software development to agile product teams required dismantling entrenched processes. Martti discovered that the contractor model, while seemingly cost-effective, created expensive knowledge transfer cycles and left the organization vulnerable when external teams departed. His engineering background enabled him to recruit talent and build sustainable development capabilities that keep critical knowledge within the organization. Creating Cross-Functional Product Teams "We started to create cross-functional product area teams. We are not going to tell you what you need to build. You are accountable for the logistics efficiency." The shift from eleven distinct roles in software development to autonomous product teams represents more than organizational restructuring. By empowering teams with accountability for business outcomes rather than just deliverables, Omniva transformed how work gets planned and executed. This approach eliminates traditional handoffs and role silos, creating teams that own both the problem and the solution. The Product Manager Evolution "For me, the PM is directly accountable for the business results. The final step of the transformation started when I took the CEO role." Martti identifies a critical challenge in agile transformations: the misunderstanding of Product Manager responsibilities. Rather than falling into delivery or project management patterns, effective PMs at Omniva own business results directly. This shift required company-wide transformation because technical changes alone cannot sustain organizational evolution without corresponding changes in mindset and accountability structures. Leadership Through Storytelling "My main tool is just talking. All I do is story-telling internally and externally. I needed to become the best salesman in the company." The transition from technical leadership to CEO revealed that transformation leadership requires different skills than technical management. Martti discovered that his primary value comes through narrative construction and communication rather than direct technical contribution. This realization highlights how senior leaders must evolve their impact methods as organizations scale and transform. Real-Time Feedback Philosophy "The feedback needs to be given immediately. ‘Last year, in May your performance was not the best’ - this is completely useless feedback." Martti's rejection of annual reviews stems from practical experience with feedback effectiveness. Immediate, personal feedback creates learning opportunities and course corrections that annual cycles cannot provide. Anonymous 360 feedback systems often dilute accountability and actionability, whereas direct, timely conversations enable meaningful professional development and relationship building. Essential Transformation Practices "You need to tell the story - and ...
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    44 mins
  • BONUS Entertainment That Makes Change: Lessons in Product Thinking from Believe Ltd. With Patrick James Lynch

    BONUS Entertainment That Makes Change: Lessons in Product Thinking from Believe Ltd. With Patrick James Lynch
    May 29 2025
    BONUS: Patrick James Lynch on Entertainment That Makes Change - Lessons in Product Thinking from Believe Ltd. In this BONUS episode we explore how Patrick James Lynch, filmmaker, media executive, and rare disease advocate, has built Believe Limited around a powerful mission: entertainment that effects change. Patrick shares his journey from personal experience with his brother's hemophilia to creating award-winning content that empowers rare and chronic disease communities, offering valuable lessons for product managers on human-centered design, stakeholder alignment, and building emotionally viable products. The Genesis of Entertainment That Effects Change "This is more than a product." Patrick's journey began with a deeply personal question about his brother who had hemophilia. As an entrepreneur, he set out to respond to an identified need with one product to meet that need, but quickly realized the scope was much larger. His curiosity about what was different between him and his brother led him to understand that he needed to help people like his brother. This realization drove him to create valuable online videos to engage their audience, marking the beginning of Believe Ltd.'s mission of entertainment that effects change. Essential Product Lessons: Listen, Learn, and Do No Harm "The fact that I am my audience, does not mean that I'm an expert." Patrick emphasizes the critical importance of conducting thorough needs assessments and truly understanding your community before building products. Key insights include: Embed yourself in the community you're serving rather than making assumptions Follow the principle of "listen, learn and do no harm" as your starting point Involve community engagement as a dedicated role - Believe Ltd. has a VP of community engagement Define clear phrases that explain the value you deliver to your audience Use your personal story to establish credibility and relate experiences to your audience The goal is to get as familiar with your community as possible, then conduct your own research and development based on those deep insights. Navigating Multi-Stakeholder Complexity "Collaboration only succeeds when all points of view are respected." Working with patients, funders, healthcare professionals, and pharmaceutical companies requires careful orchestration. Patrick's approach centers on prioritizing the end game and identifying the north star goal that aligns all parties. He emphasizes focusing on combined skills and networks rather than trying to accomplish everything at the start. The key is ensuring that aligning stakeholders becomes a central part of the process, with everyone being accounted for throughout the journey. Human-Centered Storytelling as Product Strategy "What's the story that shows the value add of your product?" Patrick advocates for human-centered storytelling as a fundamental product approach. Rather than leading with features or specifications, he suggests crafting stories that demonstrate real value - like how a thermos saved someone's life while hiking. Stories have been humanity's primary communication tool since the beginning of time, and they remain the most effective way to show product value and connect with audiences on a meaningful level. Being a Value Fundamentalist "At any given moment, if anyone takes a screen grab, and set it against our five core values as a company - you see it's playing out." Patrick describes himself as a value fundamentalist, meaning that their company's core values are always present in everything they do. This requires courage, including the willingness to say "no" when opportunities don't align with their values. As CEO, he believes in embodying these values consistently, even when it's challenging, because who they are must always be visible in their work. Balancing Vision with Community Feedback "When you ask the audience for a solution, there's no innovation." Patrick warns against sacrificing vision simply because you're working closely with your audience. While being in the sandbox with your community is essential, maintaining your original vision for entertainment that changes minds is equally important. He recommends having someone you can bounce ideas off to help maintain this balance, and remembers that all great things start small and are inherently iterative. Creating Emotionally Viable Products "We can't develop emotional connection by going through a list of features." Beyond minimum viable products, Patrick focuses on emotional viability - the hook that makes people truly care. Emotional connection cannot be built through feature lists but rather through compelling stories that capture people's imagination. When audiences engage with products outside of direct supervision, storytelling becomes the bridge that helps them discover new uses and applications. This creates a dance between product creators and their audience, leading to better product design. The ...
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    42 mins
  • BONUS The Startup CTO's Handbook With Zach Goldberg

    BONUS The Startup CTO's Handbook With Zach Goldberg
    May 28 2025
    BONUS: Zach Goldberg shares how to build high-performing engineering teams and master the startup CTO role In this BONUS episode, we dive deep into the world of startup leadership with Zach Goldberg, author of The Startup CTO's Handbook. We explore the critical transition from engineering to leadership, the art of balancing technical debt with startup urgency, and the communication skills that separate great CTOs from the rest. The Genesis of The Startup CTO's Handbook "My original training in software engineering was not enough for being a leader. All the people and leadership skills, I had to learn on my own." Zach's journey to writing The Startup CTO's Handbook began with a stark realization about the gap between technical training and leadership reality. Despite his classical software engineering background, he discovered that the people and leadership skills required for CTO success had to be self-taught. The book emerged from a growing Google Doc of topics and frameworks addressing the leadership and management challenges that CTOs consistently face - from hiring and performance management to making strategic decisions under pressure. Today, we can either buy the digital/print book on Amazon, or read the book on GitHub. In this segment, we also refer to the book The Great CEO Within. Learning to Truly Learn: The Max Mintz Story "Max only cared about my ability to learn - to get curious about something hard. He wanted to help me deal with complexity." Zach opens his book with a deeply personal story about his mentor, Max Mintz, who fundamentally changed his approach to learning during what he calls "the most impactful single coffee" of his life. Over 1.5 years of conversations, Max taught him that true learning isn't about accumulating facts, but about developing curiosity for hard problems and building the capacity to handle complexity. This lesson forms the foundation of effective CTO leadership - the ability to continuously learn and adapt in an ever-changing technical landscape. The Three Critical CTO Mistakes "As a CTO, the most important 3 things: people, people, people. Do the people have the right energy, the right passion? Assemble the right team." Zach identifies consistent patterns in startup CTO failures across his experience. The first and most critical mistake is undervaluing people decisions - failing to prioritize team energy, passion, and the right assembly of talent. The second category involves investment mistakes, particularly the challenge of balancing short-term survival needs with long-term technical goals. In startups, the ROI timespan is exceptionally short, requiring optimization for immediate objectives rather than hypothetical scale. The third mistake is treating technology as religion rather than tools, losing sight of what the business actually needs. Optimizing for Velocity and Developer Experience "You are optimizing for velocity! What are you doing to help developers get their work done? Look at developer experience as a metric." Successful startup CTOs understand that velocity - the time from idea to valuable market delivery - is paramount. This requires a fundamental shift in thinking about technology decisions, focusing on features that deliver real customer value rather than technical elegance. Zach emphasizes measuring developer experience as a key metric, recognizing that anything that helps developers work more effectively directly impacts the company's ability to survive and thrive in competitive markets. The Professional Skill Tree Concept "It's like a character progression in an RPG. When we learn one type of skills, we don't learn other types of skills. We make investments every day and we have a choice on where we learn." Drawing from gaming metaphors, Zach explains how technical professionals often reach Level 100 in engineering skills while remaining Level 1 in management. The skill tree concept highlights that every learning investment is a choice - time spent developing one skill area means less time available for others. For engineers transitioning to leadership, the key is recognizing opportunities to serve as tech leads, where they can begin setting culture and quality standards while still leveraging their technical expertise. Balancing Kaizen with Startup Urgency "Pick the high-impact debt, and pay that down. This is not always easy, especially because we also need to pick what debt we don't invest on." The tension between continuous improvement and startup speed requires sophisticated thinking about technical debt. Using financial analogies, Zach explains that technical debt has both principal and interest components. The key is identifying which debt carries the highest interest rates and can be paid down most quickly, while consciously choosing which debt to carry forward. This approach maintains the healthy tension between quality and speed that defines successful startup engineering. The Power of Audience Empathy...
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    41 mins