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School of Podcasting: Expert Tips for Launching and Growing Your Podcast

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

By: Dave Jackson
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About this listen

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.2025 Dave Jackson Economics Marketing Marketing & Sales
Episodes
  • Hiring Help for Your Podcast: Worth It or Just Burning Cash?
    Sep 1 2025

    Outsourcing for your podcast is a bit like dating—you have to kiss a lot of frogs before you find your prince (or princess). This episode gets into the nitty-gritty of hiring help for your podcast, featuring stories from our listeners who’ve been there, done that, and got the t-shirt (or the horror story).

    Kim Newlove shares her success with hiring a coach and how that investment paid off in spades. On the flip side, York's experience is a cautionary tale about the perils of hiring without doing proper research. It’s a mixed bag of outcomes, and we’re here for all of it. We also explore the broader theme of investing in your podcast and the balance between saving money and getting quality help. After all, sometimes you gotta spend a little to save a lot—like time, sanity, and the integrity of your podcast. Tune in for laughs, lessons learned, and a whole lot of real talk on the do’s and don’ts of podcast hiring.

    Need Help Finding an Editor?

    If you need help finding an editor use THIS LINK which will go to Steve Stewart who co-runs the Podcast Editor Academy and he will send your information to people in that group.

    Takeaways:

    • Hiring help for your podcast can feel like tossing cash into a bonfire, trust me on that.
    • Not every graphic designer is a wizard; sometimes they just wave a magic wand and call it a day.
    • If you think a cheap website designer will give you a Gucci site, you’re dreaming, my friend.
    • Outsourcing editing can be a lifesaver, especially if your vacation plans involve avoiding the editing cave.
    • Remember, folks, you either pay in time or in money, so choose wisely, even if it hurts.
    • Always check the credentials of the person you hire for your podcast; a fancy title doesn’t mean they won’t mess everything up.

    Links referenced in this episode:

    • schoolofpodcasting.com
    • podcastbranding.co
    • thepharmacistsvoice.com
    • perrysburgpodcast.com
    • welcometoearthstories.com
    • askralph.com
    • mediavoiceovers.com
    • sounddogs.com
    • tunereel.com
    • podpage.com
    • schoolofpodcasting.com
    • podcasthotseat.com
    • empoweredpodcasting.com
    • marriedandloveit.com

    Mentioned in this episode:

    Question of the Month

    This month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know: How long did it take...

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    40 mins
  • Stop Wasting Your Listeners' Time - and other lessons from Podcast Movement
    Aug 25 2025

    Coming back from Podcast Movement, I've got a story that really drives home the point that nothing beats face-to-face networking. I mean, sure, we can all hop on Zoom and pretend we're connecting, but when you're actually sharing a meal with someone or just hanging out, that's where the magic happens. It's like the difference between texting your buddy and grabbing a beer – one is okay, but the other is where real connections are made. And let's be honest, who doesn't want to make meaningful connections while stuffing their face with overpriced convention center food?

    Takeaways:
    • Networking in person is way better than any online stuff, seriously, just trust me.
    • Most podcasters are totally wasting their listeners' time with a simple fix in editing.
    • Chapters are a cool tool to help listeners skip to what they actually want to hear.
    • If you want your podcast to grow, you might need to jump into the Podcast Hot Seat.
    • Cutting out unnecessary parts of interviews can save time and keep listeners happy, who knew?
    • Feeling overwhelmed when starting a podcast is totally normal, like, welcome to the club.

    Links referenced in this episode:
    • schoolofpodcasting.com
    • podcasthotseat.com
    • tuulie.com
    • Social Media News Live with Jeff Sieh
    • Walt Disney World Radio with Lou Mongello

    Mentioned in this episode:

    Live Appearances - I'd Love To Meet You!

    AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk). August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NC

    Where Will I Be?

    Join the #1 Podcast Education Site - The School of Podcasting

    Adam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com"

    School of Podcasting

    Question of the Month August 2025

    Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)

    Question of the Month

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    29 mins
  • Dead Air, Depression, and Dispatch Dave: Inside Sirius Satellite Radio
    Aug 18 2025

    I've known Dave Hooper (host of Build a Big Podcast and Author of Big Podcast) since he put on the radio for the first time on Music Business Radio. When I heard that Dave had scored a job at Sirius I wanted the inside scoop on what it's like to work there, and what the heck is a "Producer."

    Dave explains that he got the job while being in "a funk" and he used that situation to introduce more "real" topics to channel 146 at 7 AM and Road Dog Trucking.

    I also share one sentence that jumped out at me from the Taylor Swift appearance on the new heights show.

    Takeaways:
    • Ever wondered what it’s like at Sirius Satellite Radio? Well, buckle up, buddy, because David Hooper is here to spill the tea on some wild stories, including a hilarious instance of dead air that’ll make you cringe. Seriously, it’s gold.
    • So, David’s job is basically a mix of five different roles. I mean, booking guests, prepping shows, running the board, cutting promos—what's next, making coffee? It’s a circus behind the scenes, folks!
    • We all know live radio can be a hot mess, right? David shares how he’s had to dust off some old skills and navigate the chaos of live broadcasting. Spoiler: mistakes happen, and dead air is just part of the fun!
    • Turns out, podcasting and satellite radio aren’t that different after all. Both have their own unique challenges, but the real magic lies in connecting with the audience and building that sweet community vibe.
    • David’s new gig at Sirius has taught him some serious life skills, like staying calm and collected under pressure. Who knew being a radio producer would be like a masterclass in Zen?
    • At the end of the day, it's all about community and connection. David’s show is like a virtual truck stop, bringing people together to chat about everything from addiction to marriage on the road. Seriously, where else can you get that kind of therapy?

    Links Mentioned

    Build a Big Podcast

    Big Podcast Book

    Channel 146

    School of Podcasting

    Power of Podcasting

    Mentioned in this episode:

    Help When You Don't Know Where To Start

    I get it. I talk to people looking to launch or grow their podcast. "“There’s too much gear/software — I don’t know what I need.” Microphones, mixers, hosting platforms, editing software — it’s easy to get lost. Analysis paralysis kicks in fast. I help podcasters. I've been doing it 20 years. Let me help. Dave Jackson schoolofpodcasting.com/join

    School of Podcasting

    Live Appearances - I'd Love To Meet You!

    AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk). August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NC

    Where Will I Be?

    Question of the Month August 2025

    Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you...

    Show More Show Less
    37 mins
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