Episodes

  • 427 July 4th! Entrepreneurship, Water Wells, and the Spirit of Liberty
    Jul 4 2025
    “Give Me Liberty or Give Me Death!” - Patrick Henry Honoring Innovation, Freedom, and Small Business on the 4th of July In this special Independence Day episode of Scaling UP! H2O, host Trace Blackmore brings you a rich blend of patriotism, professional insight, and entrepreneurial spirit. Opening with reflections on July 4th traditions—from fireworks to parades—Trace sets the stage for a compelling conversation with Jack Clark, Owner and Founder of 180 Water. As the water industry faces growing demand and generational turnover, Jack offers a bold solution: a replicable franchise model designed to preserve institutional knowledge and sustainably expand access to clean water. A Rancher Turned Water Well Visionary Jack shares his origin story, from growing up on a ranch in Montana to launching a water well drilling company that now spans multiple states. What started with a neighbor’s influence and a deep respect for self-reliance evolved into a career in well drilling—and eventually, a scalable business framework. Jack walks us through the unique challenges of finding water in fractured rock regions and explains how field wisdom, data monitoring, and humility define success. Franchising in the Water Sector: Solving the Knowledge Drain As the industry grapples with aging experts nearing retirement, 180 Water is addressing a critical issue: the loss of operational and geological expertise. Jack reveals how his team is onboarding retiring professionals as equity partners to serve as regional hubs, blending mentorship with modern operations. Their approach enables local ownership, data collection, and scalable customer service, while preserving regional nuances in well drilling. Lessons in Leadership, Accountability, and Resilience Jack emphasizes that real growth stems from reflection, mentorship, and integrity. He discusses how accountability—rooted in ranch life—translates into transparent client relationships, responsible site practices, and support systems that empower franchisees. His goal? To build a network of highly trained, values-aligned professionals who ensure the longevity and safety of our groundwater resources. The Spirit of Liberty: Patrick Henry’s Enduring Speech In a moving tribute to Independence Day, Trace closes the episode with a complete reading of Patrick Henry’s “Give Me Liberty or Give Me Death” speech. Listeners are reminded of the courage it takes to challenge the status quo and the unifying power of respectful discourse—values that echo through today’s challenges in water, business, and beyond. Final Takeaway This episode isn’t just about wells—it’s about vision, responsibility, and the courage to lead. Jack Clark’s journey inspires water professionals to think bigger, act with purpose, and consider scalable solutions to systemic industry issues. Be sure to check our events page for upcoming water conferences and symposiums to continue growing your expertise. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 - Trace Blackmore shares his warm greetings to Scaling UP! Nation this 4th of July! 07:27 - Upcoming Events for Water Treatment Professionals 10:37 - Water You Know with James McDonald 12:53 - Introduction with Jack Clark of 180 Water 18: 07 - Jack transitioned from expansion by employment to a franchise model Quotes Jack Clark: “If you don’t get your chores done on the farm, things don’t eat. And so it’s important to make sure that you can be counted on.” “I was sending my best guys to the worst projects, my worst guys to the best projects—and no one was happy.” “You know how to run your business. You were successful at that. But we want to help you scale it with support and mentorship.” “There’s not a perfect science to well drilling. Sometimes you find the water. Sometimes you don’t. But that’s the responsibility we take on.” Trace Blackmore: “I really believe that the backbone of our country is small business and entrepreneurship.” “I hope we realize we have way more in common than we do differences—and that we enter conversations with curiosity instead of judgment.” Connect with Jack Clark Phone: +406 465 4791 Email: jack.clark@180water.com Website: 180 Water LinkedIn: 180 Water: Overview | LinkedIn Click HERE to Download Episode’s Discussion Guide Guest Resources Mentioned Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt, Stephen J Dubner Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind Water You Know with James McDonald Question: How many ppm of sodium sulfite does it take to react with one ppm of oxygen? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed ...
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    51 mins
  • 426 Sustaining Success: Tom Hutchison on Leading Through Generational Change
    Jun 27 2025
    In this episode, Trace Blackmore welcomes back Tom Hutchison, Chairman of the Board, HOH Water Technology, to reflect on what it really takes to step out of day-to-day leadership—and do it well. As a multi-decade leader in water treatment, Tom shares the personal, professional, and organizational insights that shaped his transition from CEO to chairman and what it means to lead a business into its next generation. From early succession conversations to the unspoken anxieties of staff, Hutch offers a rare look behind the curtain of legacy-building in industrial water treatment. And as private equity plays a growing role in the industry, Tom unpacks the very real choices facing owners and teams alike—with clarity and compassion. Navigating Leadership Through Change Tom begins by describing the decision to shift from day-to-day leadership to a board-level role. He reflects on the emotional weight of that process and the internal work required to detach his identity from his title. Rather than clinging to authority, he outlines the importance of trust and letting emerging leaders find their voice—even when it means they’ll make different decisions. He also highlights the human cost of poor planning. “Death,” as Tom puts it bluntly, “is not a strategy.” Waiting too long or failing to mentor successors doesn't just disrupt the business—it risks unraveling everything you've built. Succession Planning and Cultural Continuity Trace and Tom dive into the mechanics of succession planning—not just from an ownership perspective, but a cultural one. Tom explains how HOH built an internal environment where values weren’t just posted on the wall but deeply lived. This foundation allowed the company to navigate major transitions, including its eventual move into private equity, without losing its identity. He also warns about the consequences of delayed planning. Waiting too long, he says, puts the business, its people, and its principles at risk. Preparing for Private Equity—Without Losing Yourself One of the most practical parts of the conversation centers on HOH’s private equity journey. Tom shares how they vetted buyers not just for financial capacity, but for cultural alignment. He outlines how his team clarified their mission and values before the deal, which ultimately helped preserve their vision after the transition. Rather than resist change, HOH treated the shift as an opportunity to reinforce their core—while expanding their reach. The Long Arc of Legacy Tom closes with a powerful meditation on leadership legacy. He explains that real legacy isn’t about being remembered—it’s about ensuring the business can thrive without you. He challenges listeners to think beyond titles, financial outcomes, or even strategy, and focus on the enduring impact of culture, mentorship, and examples. Trace echoes this with a reminder that great leaders not only lead—they leave well. If you're leading a team, planning your exit, or preparing the next generation of leadership, this episode is a must-listen. To take this conversation further, download the Discussion Guide located in the Connect with the Guest section of the show notes. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:46 – Opening the episode, Trace reflects on the concept of the “butterfly line”—that uncomfortable but powerful moment right before growth happens 07:10 – Water You Know with James McDonald 09:08 – Upcoming Events for Water Treatment Professionals 11:49– Guest Intro: Tom “Hutch” Hutchison Returns 12:35 – Stepping Down in 2020: How the Pandemic Helped 17:17 – Private Equity’s Growing Role in Water Treatment 20:04 – The 5 Ownership Transition Paths 36:01 – Your Company is an Asset, not just a Job 42:00 – A New Mission: To Encourage and Inspire Quotes “The longer you put it off, the fewer options you have. And probably, the more unsettled your employees might be.” “You don’t have to suffer for the first time alone. If someone’s already done it, learn from them and do it better.” “Business is both a job and an asset. If you only treat it as a job, you’re leaving value on the table.” “I think I’m still figuring it out—but in this next season, I want to encourage and inspire.” “You can start at step five if someone else already figured out the first four—just polish it and give it back.” Connect with Tom Hutchison Phone: +18474367403 Email: hutch@hohwatertechnology.com Website: HOH Water Technology - Water Treatment Solutions LinkedIn: https://www.linkedin.com/in/thomasfhutchison/ Click HERE to Download Episode’s Discussion Guide Guest Resources Mentioned Alexander Hamilton by Ron Chernow Halftime: Moving from Success to Significance by Bob P. Buford Harry Potter Paperback Box Set (Books 1-7) by J.K. Rowling King: A Life by Jonathan ...
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    1 hr
  • 425 Smart Technology in Water Treatment with Kevin Kuhne
    Jun 20 2025
    “You don't have to transition your entire business. You just need to start. Small beginnings are okay.” Revolutionizing Water Treatment Through Smart Tech In this episode of Scaling UP! H2O, host Trace Blackmore welcomes Kevin Kuhne, Founder and President of Energy Resource Products, LLC, for a deep-dive conversation on the emerging role of smart technology and artificial intelligence in water treatment. With decades of experience leading tech-driven innovation, Kevin unpacks how intelligent systems, edge computing, and real-time data processing are reshaping operations in the field—from cooling towers to complex distribution networks. Whether you’re managing plant performance or driving strategic growth, this episode offers a credible look into the future of industrial water management. From Controllers to Edge-Based Intelligence Kevin introduces the evolution of traditional controllers into what he calls “computers at the edge.” These intelligent systems collect real-time data, deliver predictive alerts, and can execute secure firmware updates—all without requiring field visits. This shift eliminates the dependency on gateways and streamlines site management through centralized dashboards, saving time and resources. He illustrates how these systems not only detect pump failures before they occur but also reduce chemical overdosing incidents by offering immediate visibility into feeder issues and sensor discrepancies. Breaking the Barrier: Selling Smart Tech to Stakeholders One of the recurring challenges in adopting new technology is overcoming skepticism—especially from IT teams and procurement stakeholders. Kevin outlines strategies for simplifying the sales conversation: focus on specific ROI outcomes like labor savings, chemical usage reduction, and improved equipment uptime. He also breaks down how modern security protocols and machine-to-machine communication are easing concerns around connectivity and data protection. AI and the Cloud: Turning Data into Action The discussion advances into how AI-enabled platforms now process disparate data streams in the cloud to support smarter decision-making. Rather than waiting for weekly reports, professionals can now access dynamic dashboards and build customized data visualizations to proactively manage client sites from any location. Kevin emphasizes that this shift empowers service professionals, not replaces them. By removing manual data bottlenecks, smart tech allows for more impactful engagement and long-term client retention. Future-Proofing the Industry Kevin predicts a near future where IO configurations fade, sensors become brand-agnostic, and user interfaces resemble common mobile apps. He encourages water professionals to begin small—pilot smart technology in a single location, gather feedback, and use those wins to accelerate broader adoption. He closes with a message for early-career professionals: embracing smart technology from the start will enable them to deliver higher value and grow their impact in the industry. Conclusion As industries move toward intelligent infrastructure, water professionals must adapt. This episode provides a grounded, expert-led perspective on how to practically and securely implement these technologies. For technical managers, engineers, and company leaders, this is a timely and strategic conversation you won’t want to miss. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 01:38 – Trace Blackmore shares a reflection on sharks and ecosystem sustainability, tying into the episode’s broader theme of technology and responsible action. 10:06 – Water You Know with James McDonald 11:30 – Upcoming Events for Water Treatment Professionals 14:08 – Interview with Founder, President, and Coach Kevin Kuhne of Energy Resource Products 16:11 - Kevin defines smart tech, contrasting traditional controllers with edge-based computing that delivers real-time data, predictive analysis, and remote access 33:10 — Future technology trends 36:12 — Message for newcomers: Kevin encourages young professionals to embrace tech as a tool for empowerment, not a threat Quotes “Your customer is already integrating AI in other parts of their business. If we’re not doing it, someone else will.” “Security is the real roadblock, but if the equipment has a computer-type base of operation, IT is far more comfortable.” “Smart tech is identifying those areas that we can enhance information, translate it, and then act on it.” Connect with Kevin Kuhne Phone: 17632263945 Email: kevin@energyresourceproducts.com Website: www.energyresourceproducts.com LinkedIn: www.linkedin.com/in/kevin-kuhne-1812626 Click HERE to Download Episode’s Discussion Guide Guest Resources Mentioned 12 Rules for Life: An Antidote to Chaos: Jordan B. Peterson The Problem of Pain by C.S. Lewis...
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    44 mins
  • 424 Chlorine Dioxide Insights with Greg Simpson
    Jun 13 2025
    A Lifelong Exploration into Chlorine Dioxide In this episode of Scaling UP! H2O, Trace Blackmore welcomes Greg D. Simpson, a recognized authority on chlorine dioxide and a long-time researcher, writer, and technologist in the industrial water treatment space. With decades of hands-on experience and a personal archive of thousands of technical papers, Greg brings unmatched depth to this essential conversation. From Field Trials to File Cabinets Greg takes us through his early career, from being tasked to explore chlorine dioxide as an alternative disinfectant on the Gulf Coast to becoming a dedicated advocate of its power and versatility. He explains why chlorine dioxide often outperforms traditional biocides like bromine and chlorine, especially in complex environments such as refineries, hospitals, and cooling towers. Comparing Monochloramine and Chlorine Dioxide A central theme in the episode is Greg’s recent research comparing monochloramine and chlorine dioxide. He shares real-world case histories, including treatments at major institutions and breaks performance differences in terms of biofilm penetration, disinfection byproducts, and residual impact. He also discusses regulatory hurdles, competitive dynamics, and what the literature says about long-term microbiological effects. Building Disinfection Systems and Emerging Applications The episode explores chlorine dioxide’s expanding role in building disinfection, especially healthcare facilities. Greg shares how generator technologies are changing the game, while also diving into regulatory constraints in places like Texas. He further explains the promising potential of chlorine dioxide in air disinfection and surface sanitation, drawing from both studies and practical implementations. A Legacy of Learning From assembling four filing cabinets of technical papers to writing multiple books and collaborating with other industry pioneers, Greg's story is one of relentless inquiry. His work continues to influence how the industry thinks about safe and effective disinfection strategies. Conclusion Greg Simpson’s insights go far beyond operational know-how. This episode is a masterclass in both the science and history of chlorine dioxide in industrial applications. For professionals seeking to deepen their understanding of advanced water treatment chemistry, this conversation is essential. Call-To-Action Explore more episodes of Scaling UP! H2O to stay current on the science, tools, and trends shaping industrial water treatment. Continue the conversation with peers, and never stop learning. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 04:13 – Water You Know with James McDonald 05:28 – Upcoming Events for Water Treatment Professionals 07:43 – Trace starts the interview with introduction of the master of all things – Chlorine Dioxide 16:25 – Trace asks about paper presented at the Association of Water Technologies chlorine dioxide versus chloramine, a review 31:30 – Benefits of Chlorine Dioxide in Pulp Bleaching and reduced environmental toxicity 36:04 – Chlorine dioxide vs. Monochloramine in hospital water systems and Legionella prevention 41:08 – Advice for Professionals Quotes “Find an area to focus on and know more about that than anybody else.” “Chlorine dioxide doesn’t differentiate too much between the walls and what’s in bulk water.” “When we changed to chlorine dioxide, it was five or six months before we saw a residual at the other end of our distribution system.” “Chlorine dioxide does not chlorinate directly any organic.” Connect with Greg D. Simpson Phone: +17132060250 Email: greg@clo2guy.com Website: PureLine Click HERE to Download Episode’s Discussion Guide Guest Resources Mentioned Chlorine Dioxide vs. Monochloramine: A Review technical paper Practical Chlorine Dioxide: Volume I – Foundations Practical Chlorine Dioxide: Volume II - Applications Practical Chlorine Dioxide: Volume III - Oil and Gas A Focus on Chlorine Dioxide: The "Ideal" Biocide technical paper The Safe and Effective Use of Chlorine Dioxide technical paper Biofilm: Removal and Prevention with Chlorine Dioxide technical paper Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea Water You Know with James McDonald Question: Which water analysis measures the concentration of hydrogen ions in water? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
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    50 mins
  • 423 Pushing the Boundaries: Jacob Deak on Innovating Water Treatment Systems
    Jun 6 2025
    In this episode of Scaling UP! H2O, host Trace Blackmore interviews Jake Deak, Marketing & Inside Sales Director at Pyxis Lab, for a deep dive into how innovation is born—not in labs, but in the field. Jake shares the story of Pyxis Lab’s rapid evolution from a lean, hands-on team to an industry leader in developing smart, user-informed water treatment technology. Building Solutions from Real-World Problems Jake Deak's journey began during the pandemic, stepping into a role shaped by both legacy and urgency. Working closely with his father and the Pyxis team, he reveals how their approach centers around listening intently to water treatment professionals and designing products that directly solve the problems they face. From the ST500 sensor to the OxiPanel, Jake breaks down how each product starts with a call from the field—an operator struggling with membrane fouling, or a technician frustrated by unreliable chlorine measurements. Pyxis doesn't stop at fixing problems; it uses those challenges as fuel for continuous R&D cycles, bringing hardware, firmware, and app-based solutions to life. Innovation Through Collaboration and Core Values The success of Pyxis Lab isn't just about technology—it's about a culture deeply rooted in empathy and real-world experience. Jacob discusses the importance of maintaining strong core values and explains how hiring practices focused on field expertise led to better tools and better service for end users. From Product Development to Media Innovation Leveraging his media background, Jacob also reveals the upcoming launch of Pyxis Lab’s new podcast, "In The Flow." Created to foster industry education and dialogue, this initiative underscores the company's commitment to advancing the water treatment profession through open communication and shared knowledge. A Clear Takeaway If there’s one message that defines this episode, it’s that the best innovations don’t begin in isolation—they begin with a conversation. Whether it’s a technician venting a daily frustration or a field team asking “what if?”, Pyxis Lab listens and acts. And as Jake reminds us, the future belongs to those who adapt, engage, and stay relentlessly curious. Conclusion Jacob Deak exemplifies the spirit of innovation that is reshaping the water treatment industry. Through passion, practicality, and persistence, his work at Pyxis Lab offers a compelling model for how technology and human experience can work hand in hand to create better solutions for water professionals worldwide. Continue expanding your professional knowledge by subscribing to "Scaling UP! H2O" and exploring "In The Flow" by Pyxis Lab. Stay informed, stay innovative, and stay connected to the evolution of water treatment excellence. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:17 – Trace Blackmore reflects on eight years of Scaling UP! H2O, building a global community for industrial water treaters 05:10 – Announcement of New Detective H2O Episodes coming for Industrial Water Week 08:04 – Upcoming Events for Water Treatment Professionals 10:15 – Water You Know with James McDonald 12:50 – Introduction to Jake Deak: Background, Family Influence, and Career Journey 16:16 – Core Values at Pyxis Lab and how they shape product development and customer relationships 17:07 – Inside the creation of the OxiPanel Plus 27:14 – Why Pyxis Lab developed a mobile app 29:37 – In the Flow, Pyxis Lab’s new education podcast series Quotes "When I started this podcast eight years ago, I had no idea how much it would mean to so many people." - Trace Blackmore “If you can envision a staircase in front of you, the very first step is about ten feet tall. But once you take it, you’re on your way.” — Trace Blackmore "We don't just create content; we create community." "Starting is always the hardest step." "Data is king. The more we can help operators harness their data, the better decisions they'll make." "We’re not just adapting to change; we’re leading it." “We are the friend to the water treater—the friend to the end user—and that has led to a lot of new acquisitions for us.” — Jacob Deak Connect with Jake Deak Phone: +15704197057 Email: jacob.deak@pyxis-lab.com Website: Inline & Handheld Analytical Tools for Water Treatment | Pyxis Lab® LinkedIn: https://www.linkedin.com/in/jacobddeak/ Click HERE to Download Episode’s Discussion Guide Guest Resources Mentioned The Outsider by Stephen King Dark Half by Stephen King Under The Dome Stephen King “In the Flow” Podcast by Pyxis Lab 2022 AWT Innovation Award Recipient Episode 1 In The Flow : Trace Blackmore ST-500 Inline PTSA Sensor FS-100/101 Series Ultrasonic Flow Meters PRL-100 Personal Radar Level Sensor uPyxis App: Water Tech for Modern World Scaling UP! H2O Resources Mentioned ...
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    45 mins
  • 422 Inside the Association of Water Technologies with John Caloritis
    May 30 2025
    In this milestone episode, host Trace Blackmore welcomes John Caloritis of the Metro Group and current President of the Association of Water Technologies (AWT). Together, they explore the strategic evolution of AWT and announce an exciting new partnership that officially makes Scaling UP! H2O the association's podcast partner. This conversation is a rare behind-the-scenes look into how AWT operates, from board decisions to training initiatives, and what the future holds for water treatment professionals who want to lead, grow, and make an impact. Behind the Boardroom: How AWT Operates at the Top John Caloritis gives a full picture of how the AWT Board of Directors functions—including the nomination and election process, board roles, and the important presence of a supplier representative. He also unpacks the quarterly rhythm of board meetings and explains how day-to-day operations are managed by dedicated staff in Rockville, MD. This section highlights the association’s emphasis on structured leadership and professional governance—insights crucial for members considering future leadership roles. Building Momentum: Strategic Planning, Committees, and New Metrics From selecting future convention cities to refining AWT's strategic plan, John walks us through the latest developments discussed in the May 2025 board meeting. A major shift includes revisiting governance documents, some untouched for 20 years, and implementing board performance metrics tied directly to AWT’s goals. Additionally, John outlines the role of the new Committee Town Hall and how it strengthens the feedback loop between committees and the board—a must-know for engaged members. Training the Industry: What’s New in AWT Technical Education AWT continues to invest in elevating its training programs. John details the launch of the new intermediate water treatment course, improvements in wastewater and sales training, and plans for more hands-on and flexible formats. Frisco, TX remains the training hub—with a refreshed schedule aimed at reaching more professionals year-round. This section underscores AWT’s commitment to equipping water treaters with practical, career-advancing education. Advocacy, Certification, and Expanding Global Reach From ANSI accreditation for the Certified Water Technologist (CWT) designation to expanding relationships with global organizations like the UK Water Management Society, AWT is positioning itself as a global authority. John also shares how new tools like Quorum software are enhancing regulatory insight at the state and federal level, helping members stay ahead of legislation that affects their work. Charity and Collaboration: The Bigger Mission John shares how AWT’s alignment with World Vision is driving charitable impact—most recently through service projects in Swannanoa, NC and participation in the global 6K for Water. He also introduces a promising new partnership with the American Boiler Manufacturers Association (ABMA), emphasizing the need for joint standards and shared technical knowledge Growing Together: Committees, Mentorship, and New Membership Models John and Trace emphasize the importance of committee participation and unveil initiatives like the mentor-mentee program (via the Women of Water Committee) and the onboarding support provided by Young Professionals. AWT’s new Individual Membership model also opens doors for more professionals to join and engage with the association regardless of company affiliation. A Historic Partnership: Scaling UP! H2O Becomes the Official AWT Podcast In a powerful announcement, John and Trace reveal that the Scaling UP! H2O Podcast is now the official podcast of AWT. This partnership will allow both organizations to expand their reach, spotlight committee efforts, and communicate more effectively with the broader water treatment community. This episode pulls back the curtain on the AWT’s inner workings and shows the real-world impact of engaged leadership. John’s insights offer a valuable reminder that anyone in the water industry can find a place to lead, grow, and serve. Want to learn more about AWT committees or get involved? Review the show notes for direct links to committee descriptions and the mentor-mentee program. If you’ve been on the fence about getting your CWT, now’s the time—set a date, make a plan, and earn your designation. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:38 – Trace Blackmore reflects on the importance of knowing your “why” with a powerful story about the Wright Brothers. 07:11 – Water You Know with James McDonald 08:22 – Upcoming Events for Water Treatment Professionals 10:40 – Interview with John Caloritis, President of the Association of Water Technologies and Technical Director at Metro Group 17:02 – Daily Operations of AWT and roles of key staff members 24:05 – Preview of the upcoming...
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    57 mins
  • 421 The Benefits of Tagged Polymers in Water Treatment with Gary Garcia
    May 23 2025
    “Keep it simple because the more complex things get, the less people will do it” - Gary Garcia For years, water treatment professionals have relied on PTSA tracers to estimate system performance, but emerging technologies are offering clearer, more direct answers. In this episode of Scaling UP! H2O, host Trace Blackmore welcome once again returning guest Garret "Gary" S. Garcia of Masters Company, now a business unit of MFG Chemical to explore how fluorescent tagged polymers are revolutionizing the way water treaters monitor system health and chemical performance. With decades of expertise, Gary offers practical insights into this game-changing technology. Why Tagged Polymers Matter Trace and Gary discuss the limitations of relying solely on PTSA tracers, a method that only indicates product presence rather than active ingredient performance. Gary explains how fluorescent tagged polymers, by chemically bonding the fluorophore to the polymer backbone, provide a direct and reliable measure of active polymer concentration, helping water treaters make more informed service decisions. Instrumentation and Integration Challenges Listeners will gain a practical understanding of how to implement tagged polymer technology. Gary outlines how existing probes and meters compare, what calibration and integration may look like, and whether both PTSA and tagged polymers can be used together. He also explains why tagged polymers are especially useful in systems impacted by iron, cationic biocides, or inconsistent load demands. Real-World Applications and Benefits Tagged polymers make it possible to move beyond "set-it-and-forget-it" dosing practices. Gary discusses how accurate polymer monitoring can reduce overfeeding, optimize chemical performance, and improve system health. For both QC in manufacturing and daily service checks, these tools offer better visibility into what’s really happening inside the system. The Simplicity of Switching Gary highlights the ease of adopting tagged polymers – often a direct drop-in with no reformulation needed. For water treaters, that means minimal disruption and an immediate opportunity to upgrade their programs. Conclusion Fluorescent tagged polymers are not just another tool in the toolbox; they represent a critical step forward in water treatment precision and reliability. As Gary notes, understanding and adopting these technologies allows professionals to elevate their programs, save resources, and better serve their customers. Continue advancing your technical expertise. Explore additional Scaling UP! H2O episodes, stay updated on innovations in water treatment, and connect with leaders like Gary Garcia who are shaping the future of the industry. Visit scalinguph2o.com to access more resources and educational discussions. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 01:55 – Trace reflects on last week’s episode of Ben Frieders’ talking about fire safety advice. 08:03 – Water You Know with James McDonald 09:33 – Upcoming Events for Water Treatment Professionals 13:01 – Interview with returning guest Gary Garcia of Master’s Company 15:39 – Volunteering and Career growth through AWT 18:22 – Differences between PTSA and fluorescent tagged polymers 28:43 – Misconceptions about single-parameter testing with PTSA 34:01 – How to learn more and connect with experts like Gary Garcia Quotes “For every ounce of effort you put in, you get 10, 20 ounces back in return.” Garcia “We're the good guys. We're helping people save water, energy, helping the environment.” “When you’re measuring for the fluorescent tagged polymer, you’re actually measuring for the active ingredient.” “You gain more information; you gain more expertise. No one person has it all.” Connect with Garret S. Garcia Phone: 16302389292 Email: gary@masterscoinc.com Website: www.masterscoinc.com Click HERE to Download Episode’s Discussion Guide Guest Resources Mentioned 314 2023 Water Industry Updates 206 The One That’s All About Customer Solutions In A Drum Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind Water You Know with James McDonald Question: What field test is used to measure how likely a water source is to foul reverse osmosis membranes due to suspended solids? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
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    42 mins
  • 420 Tapping Into Tech: How Ben Frieders Uses AI to Elevate Water Treatment Marketing
    May 16 2025
    "Continue to learn something new every day.” What happens when a Navy-trained water chemistry expert dives into AI-powered marketing? You get Ben Frieders—Marketing and Business Development Manager at ChemREADY—who’s turning the tide on how water treatment professionals use tech. Whether you're still skeptical of AI or already exploring tools like ChatGPT, this episode offers a masterclass in practical, professional applications tailored for the water treatment world. From the Navy to Water Treatment: Ben’s Story Ben Frieders shares his journey from operating nuclear submarines to leading marketing at ChemREADY. His technical background in water chemistry uniquely shaped how he approaches strategy, and service. The Power of Rising Tide Mastermind Ben explains how a peer group like Rising Tide transformed his professional growth—giving him weekly accountability, mentorship, and a place to talk shop without explanation. AI in Action: Real Tools, Real Impact Ben discusses how ChemREADY uses: ChatGPT for blog and email creation Sora to generate custom videos 11 Labs to automate audio narration And more, all while respecting quality control and intellectual property Prompt Engineering Tips from a Pro Ben offers his personal playbook for building effective prompts—from defining identity and goals to making AI ask you the right questions. He even shares how to make AI generate its own prompt for best results. AI for Technical Data Analysis Learn how Ben’s team uploads water treatment reports into ChatGPT to uncover trends, troubleshoot issues, and build insight-driven recommendations for clients. Balancing Trust and Tech Ben emphasizes that AI is just a tool—not a replacement for professionals. He shares how he uses AI to amplify strategy, not replace human judgment. AI isn’t a shortcut—it’s a skill. Whether you're in sales, marketing, service, or strategy, learning how to prompt and guide AI tools will set you apart in the water treatment industry. Curious how your peers are using AI? Share your go-to tools and discoveries with us on LinkedIn. And if you haven't yet, sign up for our newsletter to get bonus content and tools that go beyond the episode. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 01:51 – Trace Blackmore shares insights on building client relationships, the value of communication, and recognizing your role in the water treatment industry 07:02 – Water You Know with James McDonald 08:26 – Upcoming Events for Water Treatment Professionals 09:01 – Interview with Ben Frieders, Marketing and Business Development Manager at ChemREADY 20:40 – How ChemREADY uses AI tools in Marketing 37:17 – Using AI in Technical Operations – data interpretation and client analysis Quotes “AI is still just a tool. It's not the end all be all—you still need to continually modify the output.” “Once you learn how to talk to AI, it becomes more of your friend and not your enemy.” “The more details the better. Precision of language gives you the first best chance to get the output you want.” “Start slow, experience the models, and see how AI is going to work best for you.” Connect with Ben Frieders Phone: (317) 719-1452 Email: bfrieders@zinkan.com Website: https://www.getchemready.com/ LinkedIn: https://www.linkedin.com/in/benjaminfrieders/ https://www.linkedin.com/company/getchemready/ Click HERE to download Episode’s Discussion Guide Guest Resources Mentioned I said this, You Heard That by Kathleen Edelman A Grown-Up's Guide To Kids' Wiring by Kathleen Edelman Sora (Open Ai) Scaling UP! H2O Resources Mentioned Scaling UP! H2O Academy video courses Scaling UP! H2O’s Newsletter Sign Up Submit a Show Idea The Rising Tide Mastermind The Hang Never Split the Difference: Negotiating as if Your Life Depended on It 402 Game Changing AI Tools: Matt Montellione's Insights Water You Know with James McDonald Question: What do you call the device commonly used to measure the percentage of salt in a softener brine solution? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
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    57 mins