Join us for an insightful conversation with Mal Chia, ecommerce growth expert and former Head of Marketing at Uber Australia. Now as the Co-Founder and Managing Director of Ecom Nation, Mal shares how DTC brands can leverage customer advocacy to drive sustainable growth through performance marketing solutions. Drawing from his experience helping numerous ecommerce brands with affiliate marketing, CRM, and loyalty programs, Mal provides valuable insights on the evolving landscape of customer advocacy in online retail.

Discover how successful ecommerce brands are forging deeper connections by building authentic customer communities. Mal shares practical tips on structuring reward programs for different customer segments, from casual buyers to brand advocates, and explains why some of Ryderwear's most successful ambassadors weren't traditional influencers at all.

Learn how modern ecommerce brands can balance performance marketing with community building to create sustainable growth in an increasingly competitive landscape.

Connect with Mal:

Listen to his podcast This Week in Ecommerce:

• Apple: https://podcasts.apple.com/us/podcast/this-week-in-ecommerce/id1704277054
• Spotify: https://open.spotify.com/show/0uSoK7iZhx487phAhunGqN

Connect with Mal on LinkedIn: linkedin.com/in/malchia

Connect with us:

Send us an email at advocacychannel@impact.com

Visit us at impact.com/blog/

Connect with Will on LinkedIn: linkedin.com/in/wifraser/

Loving this show? Explore impact.com's other podcasts packed with insights:

• The Partnership Economy
• The Publisher's Playbook