Scaling Culture, Not Just Sales
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Scaling Culture, Not Just Sales
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About this listen
Hosts Kyle Goldman and Isaiah Ogasawara sit down with Erin Murray, CMO at Mad Rabbit, to explore what it takes to build a bold brand in a boundary-pushing category.
Erin discusses how Mad Rabbit has grown from a tattoo aftercare brand to a lifestyle company, why community-first thinking drives loyalty, and what it takes to reach a multi-demographic customer base with authenticity.
She also shares how to use AI for creative scale, how to balance performance and brand marketing, and why smart growth starts with listening.
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