Copywriting legend Mike Kim joins Scale to Sale Consulting to prove that a single sentence can rescue dead leads, revive ad spend, and build a loyal audience. His viral subject line “Is this the correct contact info?” earned a one hundred percent open rate and sets the stage for a masterclass on words that convert.

What You Will Learn
• Why founders who treat copy like “design lipstick” waste thousands and overlook the real leverage
• Mike’s core premise: every business owner must write daily or watch the brand fade from inbox to oblivion
• The Five Stages of Buyer Awareness and how to match your message to each mindset
• Ready-to-use subject lines for problem aware, risk reversal, and cart-close moments
• The Know → Like → Trust → Try → Buy → Repeat → Refer path and how every sentence nudges prospects forward or backward
• A real-world case study of Mike turning a dormant blog into a multi six figure personal brand agency
• The rapid-fire checklist to weaponize your words today: ten subject lines per email, seven word story loops, funnel asset mapping, and longevity metrics

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When global lockdowns threatened to stall her agency, Barbara Turley moved one hundred fifty virtual assistants out of a sealed Philippine office in forty eight hours. Ten weeks later the team delivered zero downtime and a spike in customer satisfaction. Today Barbara breaks down the systems that turned crisis into competitive edge and reveals how founders can copy her playbook.

What You Will Learn
• Why client and employee longevity is the only metric that really matters
• The hidden cost of hiring a single overseas assistant without a delegation framework
• Barbara’s two guiding insights: solve the next problem before it hits and stay inch wide mile deep with focused service levels
• The Success Triad that aligns owner responsibility, assistant training, and tool stack for clear outcomes, daily communication, and career growth
• Hiring filters that attract coachable clients and protect economic balance for assistants
• A myth buster on so called cheap labor and how a small bonus can fuel real upward mobility
• The quick start delegation playbook to reclaim hours this week: record, document, assign, huddle, measure, repeat.

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Dr. Carolyn Colleen went from cell-phone rehearsals to NBC, TEDx, and a fully booked keynote calendar. In this tactical chat with Mark Crandall, she breaks down:

• Crafting a signature talk that planners actually buy

• Her “home-run then testimonial” trick that doubled her fee in a year

• Turning every rave review into the next paid stage (the Testimonial Flywheel)

• Using course and speaking revenue to fund scholarships at Acton Academy Midwest

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