Salvatore Minardi chats with Renown Salon & Spa Owner Jeffrey LaMorte about creating and growing multi-location a beauty business, finding and developing creative talent, and the challenges facing the beauty business in the USA.

A Chicago native, Jeffrey received his early training from his father, Robert, who he credits as the greatest influence on his career. Jeffrey went on to advanced training at the prestigious Vidal Sassoon Academy in London, followed by additional training at TONI&GUY, Trevor Sorbie, Rusk, Eclipse, and many others. As an industry leader, Jeffrey believes in nurturing his staff’s abilities through continued education and training. Jeffrey recently opened ACADEMY, an education and training facility where his staff regularly trains to sharpen their skills.

With over 120 employees in three Chicagoland locations, Jeffrey LaMorte focuses on service excellence. Jeffrey began his career in 1984, and as his reputation grew, so did his salon’s success. He opened the first Jeffrey LaMorte Salon & Day Spa in Frankfort in 1994, followed by his Orland Park salon in 2001, after which came the Lemont location in 2007 and the Robert Jeffrey Location in Lakeview, Chicago, in 2022. Each salon shares the goal of creating a friendly and approachable environment where clients always feel respected, comfortable, and welcome.

Salvatoreminardisalon.com • Audio production by Jeff Gellis - APV Communications