Imagine spending just 4% of revenue on sales and marketing and pulling off 77% revenue growth. That’s exactly what AppLovin did this quarter - and they weren’t the only standout in Q2.

In Episode 25 of the SaaS Report, we break down the latest Q2 earnings from some of the biggest names in SaaS - HubSpot, Atlassian, Appian, Datadog, Klaviyo, Semrush - plus a closer look at AppLovin’s staggering numbers. We’ll talk growth rates, margins, CAC paybacks, net revenue retention, and the market trends that are shaping the rest of 2025.

Whether you’re a founder, investor, or SaaS operator, these are the metrics and insights you need to know to benchmark performance and spot where the market is headed.

📊 Want the raw data?
Grab the Q2 State of SaaS data sheet (the exact master spreadsheet I use to compile this report) here: https://www.send.co/a/-state-of-saas-data-sheet-IxBVvL6Y

📍 Chapters
00:00 – AppLovin’s 77% growth on 4% S&M spend
01:48 – AppLovin sells mobile apps business
02:37 – Appian’s growth challenges & efficiency gains
04:23 – HubSpot adds 9,724 customers in Q2
06:20 – Atlassian’s ARR growth slowdown
08:21 – Klaviyo holds steady at 32% ARR growth
09:36 – Semrush’s CAC payback problem
11:03 – Datadog’s consistent 28% growth at $3B ARR
12:27 – How to access the Q2 State of SaaS spreadsheet

#SaaS #Earnings #HubSpot #Atlassian #AppLovin #Datadog #Klaviyo #Appian #Semrush #SaaSmetrics #Investing #TechStocks

In this episode of the SaaS Report, we dive into Q2 results from ServiceNow and Pegasystems, then unpack the incredible story behind Palantir’s 100x ARR multiple. From IPO struggles to explosive valuation, we compare Palantir’s performance to its 2020 IPO cohort - including Snowflake, ZoomInfo, Asana, and BigCommerce - to see how they pulled off one of the most dramatic SaaS turnarounds in recent memory.

This episode is packed with charts, cohort analysis, and growth efficiency breakdowns. We look at everything from CAC payback, FCF margins, Rule of 40, Rule of X, and ARR per employee.

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Interested in a company breakdown? Drop your requests in the comments.

#SaaS #Palantir #ServiceNow #StartupValuations #SaaSBenchmarking #ARR #VentureCapital #SaaSReport

In this episode of The SaaS Report, we dive deep into a side-by-side comparison of HubSpot (2014–2024) and Salesforce (2004–2014) during their first 11 years as public companies. From R&D and sales investment to ARR growth, CAC payback, and efficiency metrics - this breakdown reveals which company executed better, scaled faster, and delivered more with less.

Spoiler: One of them added 47% more into product, and still came up short.

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Get the full report with bonus charts → https://thesaasreport.beehiiv.com/subscribe