Sales & Marketing strategies for Group Tour Leaders
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Sales & Marketing strategies for Group Tour Leaders
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About this listen
This episode details strategies for effective tour marketing and sales. Marketing is explored through the "7 Ps" (Product, Place, Price, Promotion, People, Processes, Physical Evidence) and various channels like social media, email, search engines, and industry events. Sales tactics emphasize product knowledge, passion, target market understanding, persistence, and leveraging social media and incentives.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.