Sales/Marketing Expense Ratio
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Sales/Marketing Expense Ratio
-
Narrated by:
-
By:
About this listen
Common practice is to measure Sales and Marketing expenses as a percentage of revenue, which in the SaaS industry ranges between 20% - 60% based upon stage, growth and efficiency. CAC and Growth discuss an alternative metric which measures the ratio between Sales expenses and Marketing expenses, known as the Sales/Marketing Expense Ratio.
During this episode topics discussed include:
- Sales and Marketing expense as percentage of revenue benchmarks
- Sales and Marketing expense ratio - value and insights
- What a 2:1 Sales and Marketing expense ratio means
- What drives a changing Sales and Marketing expense ratio
- Customer Acquisition Cost Efficiency metric - CAC Ratio vs S&M Expense Ratio
If you are interested in measuring the allocation of the GTM budget between Sales and Marketing, this is a great episode and listen.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What listeners say about Sales/Marketing Expense Ratio
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.