This is episode 811.

Read the complete transcript on the Sales Game Changers Podcast website.

Watch the video of this podcast on YouTube here.

This is an Office Hours - Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today's show, Fred interviewed sales professor Rhett Epler at Old Dominion University.

Find Rhett on LinkedIn.

RHETT'S TIP: "To see somebody get into a great career just changes their life. To be even a small part of that is one of the most underrated privileges this job has to offer."

This is episode 810.

Read the complete transcript on the Sales Game Changers Podcast website.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today's show, Fred discussed influence in the sales process with Cialdini-trained expert Brian Ahearn, author of "Influencing People: Powerful Everyday Opportunities to Persuade hat are Lasting and Ethical." He was joined by Veit Albert, VP of Sales at hearing aid company hear.com.

Find Veit on LinkedIn. Find Brian on LinkedIn.

VEIT'S TIP: "Influence is responsibility. You can use it to push people or to lift them up."

BRIAN'S TIP: "Customers won't buy from you just because they like you, but they'll probably never buy from you if they don't."

This is episode 809.

Read the complete transcription on the Sales Game Changers Podcast website.

This is a Sales Story and a Tip episode! Watch the video of the interview here.

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here.

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show featured an interview with Joe Mindak, Cofounder of Nolodex, an Enterprise SaaS Platform focused on revolutionizing and monetizing B2B referral transactions within communities.

Find Joe on LinkedIn.

JOE'S TIP: "Sales has always been about who you know. Now it's finally okay to say: if I help you win business, I should get paid for it."

This is episode 808.

Read the complete transcription on the Sales Game Changers Podcast website here.

This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance.

Watch the interview on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Andy McGowan, Director, Center for Professional Selling at Virginia Commonwealth University.

Find Andy on LinkedIn.

Andy's TIP: "The best sales professionals never stop training; the moment you think you're done learning is the moment you start falling behind."

This is episode 807.

Read the complete transcription on the Sales Game Changers Podcast website.

Watch the video of this podcast on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today's show, Fred interviewed Trellix SVP of Sales Craig Bowman about his new book "CRAFT: CIA Tradecraft Meets AI: The New Rules of Elite Selling. Craig shares how lessons learned from his years at the CIA should be applied by selling professionals. It was a remarkable interview.

CRAFT stands for: ✔️ Conduct Research – Identify where real change, urgency, and opportunity exist ✔️ Refine & Target – Map the true sphere of influence inside complex organizations ✔️ Activate – Engage partners and stakeholders as allies, not tools ✔️ Find the Value & Pain – Uncover what truly motivates your buyer beyond the surface ✔️ Tailor & Validate – Prove success using mutually agreed-upon metrics that reduce risk

Find Craig on LinkedIn.

CRAIG'S TIP: "To create trust, you reduce risk. If you don't show how you've reduced the risk of failure, the deal will stall at the last five yards."

This is episode 806.

Read the complete transcription on the Sales Game Changers Podcast website here.

Watch the video of this podcast on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today's show, Fred discussed where we are with AI and B2B and B2Government sales with ScienceLogic leaders Wendy Wooley, VP of Customer Advocacy and Strategy, and Lee Koepping, Global Sales Engineering at ScienceLogic.

Find Wendy on LinkedIn. Find Lee on LinkedIn.

WENDY'S TIP: "You can't replace human relationships in sales, but AI helps you stay proactive when organizations change."

LEE'S TIP: "Sales is still very much a human game. AI won't replace that but it can get you to the right people, at the right time, with the right insight."

This is episode 805.

Read the complete transcription on the Sales Game Changers Podcast website here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today's "Women in Sales Leadership," show, Center for Elevating Women in Sales Leadership President Gina Stracuzzi interviewed Jessica Baker from AchieveUnite. AchieveUnite is an Institute for Effective Professional Selling Selling Essentials Marketplace partner. She was a presenter at the October 9 Women in Sales Elevation Conference.

Watch the video of this podcast on YouTube here.

Find Jessica on LinkedIn.

JESSICA'S TIP: "Women are uniquely positioned to help with this because we bring empathy, opportunity, and creativity to thrive in an environment where the shiver of sharks is coming so quickly. Our ability to step into leadership roles with AI is not only unprecedented, it's essential."

This is episode 804.

Read the complete transcript on the Sales Game Changers Podcast website here.

This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance.

Watch the interview on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Adam Rapp, Academic Director of the Ralph and Luci Schey Sales Centre at Ohio University and Vice President of Research Integration at Tyson Group.

Find Adam on LinkedIn.

ADAM'S TIP: "Sales talent isn't born. It's built through deliberate development, coaching, and repetition."